Local SEO and On-page Optimisation

7 September 2016 | | Marketing, Search Engine Optimisation

With local search becoming more and more important for small businesses it’s important to understand the basics. This includes building citations, gaining online reviews, creating quality content and on-page optimization for increasing the chances of ranking higher in local search results.

Local SEO

Local SEO is all about making it quick and easy for patients in your area to find your practice online.

The local search results are changing more rapidly than any other which has made it the most important and effective strategy for businesses to gain an edge against their local competitors. To perform well in local search results, you must adhere to traditional SEO best practice.

  • Review and correct on page SEO elements
    This includes contact details, phone numbers and local keywords.
  • Create quality local content that serves your target audience
    Your content has to serve the target audience in your area.
    It has to be better than what the user can find on the web elsewhere.
    Create engaging content that flows from start to finish.
  • Social Networks
    Take advantage of the growing social media that has over 4.2 billion monthly online users over the top 8 social networks.
    Try to build a brand and promote content to attract patients.
  • Optimise Images
    Include local keywords and city names in the image file name and alt tags.
  • Create local pages/places
    Sign up to Google + to enhance your organic search rankings.
  • NAPS
    Ensure your name, address and phone number is correct on all online listings.
  • Proactively gain reviews
    Reviews can boost rankings so ask for them from satisfied patients.
  • Get citations from high quality sites
    Citations are where you can add your name, address and phone number as well as any other key business information.

On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO has changed over the years, so it’s important to keep up with the latest practices.

  • Meta Title
    This is the first thing that shows up in the search results for your website.
  • Meta Description
    This is a sentence that describes the topic of the page to both search engines and users.
  • Meta Keywords
    Unique keywords that are assigned to each particular page of your website.
  • H1 Tags
    H1 is the largest HTML heading on a specific page
  • Alt Text
    Provides an alternative text for when an image cannot be displayed
  • Title Text
    Describes the link’s main content

If you would like any further information then please give the Dental Design team a call on: 01202677277.

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