How to Make Your Content the Go-To Source for “People Also Ask”
Ever googled a dental question and seen a handy list of related answers pop up below the top search result? That’s the magic of Google’s “People also ask” section! For dentists, getting featured here can be a game-changer, attracting potential patients actively seeking answers.
Think of it as a mini-FAQ based on real user queries. Google anticipates what users might want to know after seeing the initial search results. Appearing here increases your visibility and positions you as an authority on dental topics.
So, how do you get your practice appearing in this spot?
1. Keyword Research is Key:
– Identify the dental-related questions your target audience is asking. Use keyword research tools like Google Keyword Planner to discover the most searched terms related to your services (e.g., “dental hygiene cost,” “wisdom teeth removal”).
– Focus on long-tail keywords, which are more specific and have lower competition.
2. Optimise Your Website Content:
– Once you have your keyword list, strategically incorporate these terms throughout your website content, especially on pages targeting specific treatments or procedures.
– Don’t stuff keywords – prioritise natural integration for readability.
3. Include FAQs:
– Create a dedicated FAQ section on each key page. Here, directly answer the most common dental questions you encounter from patients or identify through your keyword research.
– This not only improves user experience but also signals to Google that your site offers valuable information on these services.
4. Implement Structured Data:
– Structured data provides search engines with additional context about your website content. Implementing schema markup for FAQs on your website can further strengthen your chances of appearing in the “People also ask” section.
5. Stay Consistent and Up-to-Date:
– Regularly update your website content with fresh, relevant information which Google favours.
– Respond to user comments and questions on your blog or social media to showcase your responsiveness and patient-centric approach.
There’s no guaranteed formula for landing in the “People also ask” section. However, by implementing these strategies and providing high-quality, informative content, you significantly increase your chances of appearing there.
Dental Design is a full service, dental marketing agency, with almost 25 year’s worth of experience. Contact us to find out how we can help your practice rank better today.
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