View our Covid-19 resources; keeping your patients safe and informed.

Page Experience: Google Algorithm Update

22nd July 2020 | | Search Engine Optimisation

Page Experience Algorithm Update

Google has announced that Page Experience will become a ranking factor. It’s due to be part of an algorithm update rolled out in 2021, giving us enough time to prepare. In Google’s Webmaster Central Blog, the search giant notes that most business owners will be focusing on responding to the effects of COVID-19 and will, therefore, give at least 6 months’ notice – so there’s no need to panic! However, when Google does give pre-warning of an update, it does usually signal that it will be a large change, and therefore it is not an announcement to be ignored.

Page experience and Website Ranking

Page experience and user experience have always been an important part of website design and performance. It’s already had an impact on your rankings in the form of page speed, mobile-friendliness, security, and pop-up usage (intrusive interstitials). Now, Google has introduced a set of new metrics, called Core Web Vitals, used alongside the existing factors which will impact where your website’s position in Google.

What Are Core Web Vitals?

The new ‘Core Web Vitals’ join the preexisting page experience signals to provide a ‘holistic’ way to measure page experience and the quality of a user’s experience on your website.

(Image source, Google Webmasters)

The Core Web Vitals focus on real-world experience of the website, incorporating load time (Loading – Largest Contentful Paint), Interactivity (First Input Delay), and how your content loads (Visual Stability – Cumulative Layout Shift). Let’s look at these in more detail below:

Loading – Largest Contentful Paint (LCP)

This metric focuses on the loading experience for a user. For this to be considered ‘Good’ it needs to happen within 2.5 seconds from initial load.

Interactivity – First Input Delay (FID)

This metric measures the time it takes your website to respond when a user interacts with the site. For example, if a user presses a button, how long does it take for the response to appear in your browser? For the metric to be ‘good’ using Google’s system, it should be less than 100 milliseconds.

Cumulative Layout Shift (CLS)

This metric measures how often website users experience shifts in the page layout that are unexpected. For example, if you are browsing a website and go to click on a button, but the button moves before you can interact with it. In essence, CLS measures how stable the content of your website is. Google needs a CLS score of less than 0.1.

How Can I Prepare For The Page Experience Update?

There are a number of tools available that give insight into your websites current performance:

1. Google has added a ‘Core Web Vitals’ section to Search Console. Use this report to help with your optimisation.

2. Google Page Speed Insights will give a detailed break down on your site’s current scores for each metric along with suggestions on how to improve.

3. Google’s Lighthouse tool – this tool will give insight into your webstie performance by simulating it’s experience on a poor 3G connection.

Contact us if you need help with your page experience score and website performance.

More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Reviewed Marketing
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"