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Patient Trust And Your Website

21st August 2020 | | Web design

Patients are starting to feel more confident and there is an increase in demand for dental services. As a nation, we are getting used to the new measures in place to protect us and many of us are looking to restart ‘normal’ activities, such as visiting the dentist or starting that cosmetic treatment we’ve been thinking about for years.

Alongside this increase in consumer confidence comes an increase in competition. So now is the time to be putting a strategy in place to attract and keep new patients.

Potential patients are looking online more than ever to help them choose the right practice. They want somewhere they feel safe, secure, and protected. It’s no longer enough to rank well and expect the enquiries to come flooding in. Your website needs to reflect the care and attention you’ve put into planning your safety measures, and clearly state the considerations you’ve made to every step of the patient journey.

With these factors in mind, now is the perfect time to evaluate your website and the message it is sending to your potential patients. Consider these points when evaluating your website. If you don’t feel you’re making the most of the opportunities your website presents, it may be time to consider updating your site with a fresh design.

Brand Perception and Positioning

Your website is the first impression potential patients gain of your practice. It is a central part of your brand identity and formation, offering a prime opportunity to get your positioning against your competitors across. Websites are now a major tool in positioning your practice as a safe and COVID-secure environment.

Credibility and Trust

Patients are looking for quality dental practices they can trust, and this is only heightened in the COVID era.

Old fashioned, broken, or poor quality websites will make patients question your practice’s trustworthiness. If your website is not well maintained, patients will automatically question the level of effort given to their physical care and techniques used at your practice. Having a well-presented website reflects the high standards of care, safety and modern dentistry you provide, developing the trust and credibility before a patient even walks through the door.

Relevant Content

Your website content, including written, photography, and videos, should all be carefully created to reflect your practice’s ethos. If you’ve invested in the latest PPE and cleaning measures, it needs to be clearly presented on your website.

Content is one of the most important factors when patients evaluate your website. It’s also incredibly important for SEO and is a major issue for many old websites. Review your content and ensure it is relevant to the current environment and patient needs.

New website designs include content and photography/videography and are great for a complete overhaul of your existing website.

Remember, the content on your website is yours, so you can also use this on social media and other marketing platforms.

User Experience and Sentiment

Website visitors, who are your potential patients, take just 0.05 seconds to make an opinion on your website. This directly impacts their impression of your practice and the likelihood of them becoming a patient of yours. If you’re missing key information, or using outdated messages and design on your website, you are risking your potential patient base simply moving on to the next practice website in the search results.

Your website design should be focused on user experience and function well on all devices. Modern Dental Websites are designed to create a welcoming, reassuring, and brand-centric experience for your users. They should form the right impression for your practice, in turn increasing patient retention and new patient enquiries.

If you’d like to discuss your website and how we can help it work best for you please get in touch.

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