Promoting Your Blog

20 January 2015 | | Blog, Marketing

Blogging on a frequent basis is a relatively easy and  inexpensive way to enhance your inbound marketing, drive traffic to your site, and attract more potential patients.

A regularly updated blog can produce a constant stream of interested patients. When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. When somebody searches for you online, you want to make sure that they get an accurate and complete picture of who you are and what you’re all about. Starting a blog that covers all the bases is a great way to control your online identity and make sure that the top result on Google makes a the right first impression.

Here are some of the most important benefits of having a blog for your business:

  •  Boost Search Engine Optimization – Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
  • Develop Relationships with Potential and Existing Customers – Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
  • Establish Your Business as an Industry Leader – No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
  • Connect People to Your Brand – Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
  • Create Opportunities for Sharing – Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
  • Blogging just makes sense  – With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.

The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject. The key points to include should be:

  • Original Content
  • Solve a problem and make it relevant
  • Excellent Grammar and spelling
  • Interesting Headlines
  • Well edited article
  • Use high quality images
  • Know the interests of your patients
  • Authoritative website
  • Avoid Distractions
  • Posting YouTube videos

Having a blog ultimately improves your SEO. Search engines want to deliver results that are helpful to their users. When you write a series of in-depth, valuable articles around a topic, Google takes notice. Each high-quality blog post that you publish is another opportunity to get traffic from search.

If you would like any further information then give the Dental Design team a call on: 01202677277.

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