Why your rankings might’ve dropped after a website redesign

drop in ranking after a website design
27 April 2023 | | Blog, Marketing, Search Engine Optimisation

The goal of redesigning your website is to make it better for your patient, right? So seeing your organic rankings drop after a new web launch can be frustrating, even more so when you’ve taken all the steps to mitigate SEO impact or improve your performance. In this blog post, we’ll explore some of the reasons why this can happen and what you can do to minimise the impact.

First and foremost, it’s important to understand that Google is a complex search engine. It uses a variety of algorithms to determine the relevance and quality of a website when producing results for a search query. When you launch a new site, Google needs time to crawl and index your content. During this time, your site may experience a temporary drop in rankings. This is because Google hasn’t yet had the chance to evaluate your site’s content and quality.

This is a natural part of the process, but there are a few things you can do to minimise the impact.

 

Optimise content

One of the most important things you can do is ensure that the content of your dental website is properly optimised for search engines. This means using relevant keywords throughout your content, ensuring that your site has a clean and organised structure and creating high-quality, valuable content that is relevant to your audience. Consider your patients – what questions might they have? What content will they be interested in? By doing so, you’ll help Google to better understand what your site is all about, which will help improve your ranking over time.

Technical issues

Another common reason why a new site may experience a drop in rankings is due to technical issues. For example, if your site has broken links or slow loading time, this can negatively impact your rankings. To avoid this, it’s important to test your new site for technical issues pre and post going live to ensure any issues are fixed as soon as possible.

Build an online presence

It’s also important to remember that building a strong online presence takes time and effort. While it can be frustrating to experience a drop in rankings when launching a new site, it’s important to remain patient and continue to work on improving the site over time. This means regularly creating new content, building backlinks and engaging with your audience through social media and other channels.

 

While it’s likely that you might experience a temporary drop in Google rankings when launching a new site, this is a natural part of the process. By focusing on optimising your site for search engines, fixing technical issues and building a strong online presence over time, you can help to minimise the impact on ranking when going live and improve your positions over time – this is where our dental marketing experts can help.

At Dental Design, our team specialise in various aspects of dental marketing, from website design and content marketing, to SEO, PPC, social media and more. Contact us today for a free website review on 01202 677277.

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