Search Engine Statistics
What do you say when you search for something online? You ‘google it’. Most Dentists know that it is more important to rank well for Google rather than Yahoo or Bing but how much market share does Google actually command in the UK? Our client analytics indicate that Google drives about 90% of traffic to our websites and this is reflected in the 2019 study published by Stastisa
The results show that Google.com and Google.co.uk received a combined total UK search volume of 92.46% making it by far the most popular search engine choice.
Bing is currently ranked 2nd in the listings, with a market share of 4.16% followed by Yahoo with 1.7% of the total volume.
So what does this mean for us and our clients?
Well, nothing we didn’t already know, Google is the main player in the UK search market and good rankings in Google is what we strive for as part of our Premier +, Premier and Classic + SEO packages. Whilst we do optimise focusing on Google, it is important that search engine user behaviour can change and our services need to adapt if it does (Bing has a much higher share in the US for example with 20%…if this reflects in the UK, then we need to adjust our strategies accordingly)
If you are interested with how we can help you rank on Google (and the others!) Please contact us for a free marketing review.
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