Social Media and SEO

Social Media and SEO
2 May 2014 | | Internet, Marketing, Social Media

facebook-twitter-logoMore and more dental practices now use Facebook and Twitter to market to their patients by sharing promotions, company news and other relevant information.

Social media is great for building your online brand and reputation, search engine experts are also predicting that social media could start influencing rankings in the near future as well.

Have a look at the following article which highlights why social media benefits SEO:

1)   The same way you use keywords to optimize your blog posts can be used to optimize your posts in social media. Leveraging keywords improves search traffic when you use keywords that rank highly for your topic.  Use a keyword research tool such as Google Adwords to figure out which search terms rank higher, and infuse those terms into your posts.

2)   Social media encourages the sharing of multimedia, and multimedia is shown to increase time on page. PRWeb did a study which concluded that including multimedia in news releases increases time on page by an average of about 30 seconds. Imagine what that could do for your blog and social media posts. That’s the difference between someone reading your post and clicking the “X” and someone reading your post and getting hooked—you want the latter.

3)   Social media influence increases link sharing, which ultimately results in better search ranking. Every link into your portal improves your chances of ranking well in Google and other search engines, according to informIT. I like to call it link-love, and give plenty of it when tweeting throughout the day. Tweeting information from a variety of sources is important because those sources might notice this and tweet you back: creating lots of link love.

4)   Google’s crawling, indexing and rankings are directly influenced by Tweeted links and Facebook shares. The easier it is to link to your content via sharing buttons, the more likely someone will use them to share your content, according to SEOmoz.

5)   SEO is based on relevance and authority. You build relevance and authority by creating and sharing original content (such as blogs) and building communities on platforms such as Facebook or Twitter. The more relevant and authoritative you are on your topic, the better search engines will view you.

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