Are you serious about your online presence?
Do you want to utilise the 4 core elements of online marketing in your strategy?
There are many ways to market your practice online, utilising the 4 core online marketing elements below will help your practice achieve high levels of brand visibility, website traffic and enquires.
The foundation of any online marketing strategy is your website. It needs to be well-designed, engaging and have clear calls-to-action.
As technology has changed over the years, websites designed 4 or more years ago are beginning to look old, tired and less engaging than they once were. Since people are used to looking at a range of websites whilst browsing the web, they are expecting the same technology and interactive designs to be found on dental websites as well.
However your website, as stated above, is the foundation of your online strategy that needs to be built upon. It is no good having a website if it cannot be found!
SEO (search engine optimisation)
SEO is a long term strategy that helps your practice become visible in search engines like Google. It involves a wide range of optimisation techniques both on the website and off to help make your website rank well in search results.
SEO is something that if you are serious about making your practice as visible as possible in Google you would want to spend money on. Understanding the amount of competition in your area will help give you an understanding on the amount you might need to spend on SEO to help you be competitive.
As I said, SEO is a long term strategy. Many people make the mistake that as they are ranking high now that they do not need to do SEO or they can reduce the amount of SEO they need to do on their website. Unfortunately this isn’t the case, with Google changing their ranking algorithms constantly and competitors spending more and more on SEO the likelihood is that if you stop doing SEO your rankings will fall!
PPC (Pay-per-click)/Google Advertising
PPC and SEO go hand in hand.
Adding PPC to your online strategy is a great way of maximising your presence within Google. It can help improve the visibility of your practice not only in your location but surrounding locations as well, and can help promote any special offers or treatments you have.
Using PPC advertising whilst you improve your organic rankings in Google – by doing SEO – can also give your practice instant page 1 visibility in Google!
Engaging with your patients on social media platforms like Facebook and Twitter can help your practice build upon the relationships you have with them.
These platforms are a great way to share what goes on at the practice and help to make patients feel more involved. They also give you the opportunity to promote any practice offers you might have.
At Dental Design we can take care of all your online marketing. If you are looking to improve your online presence and gain more enquires please feel free to give us a call on 01202 677277.