Siri Engine Optimisation
Searching via your mobile is nothing new and with the 
development of mobile sites it couldn’t be easier to find your local dental practice, until now. The launch of apple’s iPhone 4S last week saw more than 4million sold within the first 3 days. Siri technology was one of the most exciting changes, making the world of mobile search set to change forever and I’m sure it won’t be long before android and blackberry catch up with their own version of the voice recognition service.
Just in case you’ve been away from the news for the past week here is a quick overview of Siri and what it does. Siri allows users to have a ‘conversation’ with their device, allowing users to book meetings, create reminders, send and read text messages through voice control and is being dubbed as your very own personal assistant.
So how will Siri affect seo? As its such new technology it’s hard to judge straight away, however it has become apparent that many users are searching for more long-tailed keywords in more ‘natural’ language than that would be typed into your desktop.
Furthermore, local search terms are now of prime importance, as Siri searches tend to be for directions or local services such as restaurants. Siri will always try to find data which will create a more visual experience for the user and will use listings from google maps or yell to do this. Therefore, it’s crucial that your website is listed on third party websites such as Google Places and our very own Dentist Finder, with accurate information and reviews to make sure that you’re likely to be at the forefront of Siri’s findings.
The introduction of Siri is a very exciting move by apple and will become increasingly interesting as similar technology is developed by their competitors, for which we will quickly respond in order to make sure you get the most out of mobile search.
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