What is social SEO? This fairly recently penned term refers to the idea that your activity across social media platforms can affect your website’s search engine rankings. Here are some top tips to optimise your social media activity with seo in mind.
1. Optimize your social media profiles
Many small businesses don’t fill out their profiles to the maximum, using keywords that people could use to search for their business. It’s a good idea to ensure that you fill in the ‘about’ sections as fully as possible, particularly with address details and most importantly with details of your website.
Another top tip is to customise your Facebook URL with your company name so that you are easily found when patients are searching for you.
2. Optimize your social media content/updates
Optimise your social media posts with keywords- however make sure that your updates are not too frequent and full of spam else you’ll quickly lose followers and likes.
3. Build links by making your content shareable
If you regularly write blog posts, make sure that you share them on your social networks. Not only will it bring more traffic to your website, your audience could share it further across the web and potentially link back to it from their own websites and blogs.
You can even share blogs on more visually based networks such as pinterest by using an image that relates to the topic of your blog and add a link into the description back to your website.
Link building helps Google determine how authoritative your website is and will rank your website highly if you have a good amount of quality back links.
4. Sign up for Google+ and spend 10 minutes a day on it
No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business, we strongly believe here at Dental Design that Google+ will have an influence over search engine results pages in future.
If you would like more information about how social media can help with your search engine optimisation efforts, give Dental Design a call on 01202 677 277.