The importance of a ‘Meet the Team’ page

30th March 2021 | | Marketing

It’s said that a “Meet the Team” page is one of the most top visited pages on a website.

Sometimes seen as an extension of the About Page, a Meet the Team page highlights your practice’s strongest asset: your team. It shows a more human side of the practice and is an effective way to build a crucial connection with existing and potential patients providing transparency and a personal touch. It helps patients get to the point of knowing, liking and trusting you.

It’s a great way to put a face to a name and find out their positions within the practice. Allowing your patients to take a glimpse inside the practice, how your team is connected, their roles and responsibilities, their personal information, their hobbies etc. will instantly make the patient feel more attached to you.

If your website doesn’t have a “Meet the Team” page then you’re missing out on potential business and making new connections.

What makes a “Meet the Team” page so vital:

  1. It Increases reliability.
  2. It helps build a lasting relationship between you and the patient.
  3. It showcases the talent of the team.
  4. It helps make your practice memorable.

Tips for a Meet The Team page:

  1. Include a short bio and a photo.
  2. Include qualifications and accomplishments.
  3. Make the bio fun, maybe share a fun fact about each team member or include their hobbies, etc.
  4. Consider adding social media links, if a team member has an Instagram account showcasing their work for instance.
  5. Make an individual page for each team member as well as an overall “Meet the Team” page. This will help you rank in search engines when a specific name is searched for.

If you would like any further advice then give the Dental Design team a call on 01202677277.

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