One of the main reasons why a practice may not rank is due to the amount of Google Reviews they have, the more google reviews the higher you’re likely to rank in places- simple!
The easiest way to gain these important reviews is to ask for them, if you know you’ve had a very happy patient, there’s no harm in asking them to review you. Try and make this as easy as possible for them by providing a link to your google places listing. Or, if you really want to get technical you could add a QR code to your literature so when a patient scans it on their mobile phone, they’re taken straight to your google places listing.
However, many practices try to cheat the system and add fake google places reviews in order to boost their places rankings. This should be avoided as google tracks your IP address, this means that if you post lots of reviews from the same place, google will know and your listing will be penalised- hardly worth the risk!
Unfortunately at some point whether deserved or not, you could receive a negative google review, in order to combat this, you should respond to the review and offer your assistance in dealing with the problem. Often, it looks better to do this and to show how well you resolve problems with disgruntled patients than it does just to leave it. It can also work in your favour if you have lots of good reviews and one bad one, as it shows that it’s just one displeased person out of many happy ones, which is far more believable to potential new patients than just fantastic ones all of the way, which could come across as false.
To conclude, Google Places listings can often rank higher than your normal organic listings so are invaluable to your business, if you are not showing, one method of tackling this is by gaining google places reviews from your patients which will help you rank higher and provide legitimacy to your business.