The Importance Of Marketing Your Practice
Your practice consists of a fully qualified dental team that can offer all treatments and services to help fix and maintain oral hygiene. But so can most of your competitors. Prospective patients want to know what sets your practice apart from all the rest. Why they should choose your services. Which is why it is useful to know how to market your team and celebrate your unique selling points.
Fees & Offers
The biggest factor that patients take into consideration when looking at dental treatment is the cost. Hygiene treatments can become very costly very quickly and so patients are ultimately seeking to find the practice that will provide the best deals. That is not to say you should make your prices as cheap as possible. Look at doing special offers on treatments at pertinent times in the year. For example, lots of practices offer price cuts on cosmetic treatments in time for the Christmas period. Many practices that offer Invisalign offer additional benefits as part of the treatment package, e.g. free tooth whitening, free retainers and free consultation.
Alternatively, it is always beneficial to be able to offer your patients finance as a way of paying for treatment slowly. There are plenty of different finance companies available to choose from and a lot of them offer 0% finance as well.
Experience & Specialties
There are dental surgeries out there that don’t always offer complex treatment within certain specialties, for example extractions, dental implants and root canals. If you have specialist dentists employed at your practice and are able to offer certain treatments that others may not, make sure you advertise it. Not only will this encourage patients to select your surgery to register with, but it also increases the chances of dentists referring their patients to you for specialist treatment.
You may also find that when a more experienced dental professional provides a treatment, they are able to charge more for it as patients will feel safer coming to someone who does this on a regular basis, especially if their problem is more complex than usual.
Modern & Advanced Technology
It goes without saying that advancements in dental technology mean that everyday tasks can be carried out with more precision, in a quicker timescale and be less invasive. With so many advantages, this will be a key selling point to patients who are seeking treatment such as dental implants or orthodontics as this reduces the amount of visits they will need to make to the practice, their treatment will be quicker and the end result will be polished. Any technology employed at your practice should be advertised, listing all the benefits that patients will receive through utilising this advancement.
When done right, self-marketing is the most beneficial start-up tool for a practice to get patients through the door. Your work speaks for itself, you just need to give it the platform.
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