TikTok! What is it and is it right for you?
Though the app had already been around for many years (previously called Musical.ly), the social platform saw a boom in user activity during the 2020 Covid pandemic. With everyone stuck inside, bored and with little to do, the social media platform provided an escape and another way to engage with friends and family as well as celebrities and influencers. Since then, the platform has more than 500 million active daily users and is the most downloaded app on Apple devices.
What’s unique about the platform is the short, fast-paced video content and how easy it is to consume. Users, on average, spend 52 minutes on the app, which is more than any other social media platform, and 90% of users check into the app multiple times a day.
So with such an engaged audience, is this a platform dentists should be using?
As the demographic for TikTok is very different to other social media platforms such as Facebook and Instagram, it allows dentists to reach the Gen Z audience. Most users on the app fall within the 10-19 age bracket and may not have a good understanding on the importance of good oral hygiene. Creating videos with tips on how to brush your teeth, or breaking down dental myths is a great way to inform and engage with a younger audience.
As video content allows creators to communicate a story, TikTok is a great platform for dentists to show their human side (which might help with the whole fear of the dentist thing). Here are some of our favourite dentists on the platform:
@dentistsinging Using lemon juice on your teeth to whiten them is, well,,, CRAZY!! #foryou #fyp #crazygirl ♬ original sound – CallmeBeba @doctorgraves @simoncowel watching this like 👁️👄👁️ #amarillo #doctortiktok #wisdomteethrecovery #doctorgraves ♬ original sound – Dr.Graves @juliedavisdds What is the best toothbrush for you to use? #electrictoothbrush #dentist #sensational ♬ Sensational – Tha boys
Though these users have had great success on the platform, with some posts getting over 384.4k views, it does bring into question how many of the views are, or could become new patients. Is this a platform that will help grow your business?
Many of these ‘dentist influencers’ post around two to three times a day with a mixture of videos from witty jokes, dancing and lipsyncing, to dentistry-related content. It’s also important to note that most of them are individual dentists rather than practices/businesses.
So is TikTok something for you?
We believe that there is a place for Dentists on TikTok but as a place to grow your brand rather than generate leads. If you have a large personality and believe you can thrive as a ‘dental influencer’ then go for it. However, if you’re looking to grow your patient lists whilst still engaging with your audience, you may see better success on platforms such as Facebook and Instagram.
If you’re looking to grow your social following or invest in social media advertising, our dental marketing experts are here to offer a helping hand. Get in touch with our team on 01202 677277