Tips For Social PPC
You probably already have a Google AdWords account bringing many new patients to your practice, but do you use social PPC to help increase the awareness of your practice and its treatments? If you have Facebook and/or Twitter, you might want to consider trying social PPC to increase people’s awareness of your practice further. The following outlines some key steps to be taking when using social PPC on these different platforms.
1. Identify your target audience
You need to define your audience to succeed in social PPC. Who are you trying to target? What age group? What do they like? Etc. These are all key questions you need to answer to help your targeting efforts.
2. Identify why you want to use social PPC
Try to think about your reasons for using social PPC. Are you aiming to increase the awareness of your practice in general or do you have a specific treatment you are trying to promote?
Ok, so you now have a better understanding of your target audience and what problem you would like social PPC to solve. Now this next section will help give you some tips on how to use social PPC on Facebook and Twitter and succeed.
Tips on Twitter
If you already use Google AdWords then using Twitter Ads might feel a little familiar as you can use certain keywords to help target your ads. However try to not get too carried away with using a lot of images and hashtags in your ads as Twitter charges per engagement. In addition not only would you be paying for anything that has been clicked (e.g. links, hashtags, images etc) but also any replies, follows etc.
Tips on Facebook
If you are considering advertising on Facebook make the most of your efforts by using sponsored posts whenever you can. The reason for this is that the ads you see on the right hand side of Facebook will not appear on mobile devices and people are more likely to scroll through their news feed and see your sponsored post than they are to see your ad on the right hand side of the news feed.
When creating your ad you need to make sure you test the images to learn which ones work the best as the image on the ad is what is most likely to attract people’s attention whilst they are scrolling through their news feed.
Using custom audiences has its benefits but an added bonus of using it is enabling you to build lookalike audiences. Lookalike audiences help you reach more people who are similar to your custom audience list. It is worth using the lookalike feature if you feel you aren’t getting the results you want from custom audiences alone.
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