Twitter is a social media tool which craves attention, it’s certainly not something you want to leave to go stale, especially as twitter has grown more in the last 9 months than it has in the past 5 years!
So you’ve sent a couple of tweets, followed a few people you know, even made your profile look pretty with your practice’s logo- now what? Read below for our top tips for social media marketing.
1) Use your own voice– whether it’s a reply, a promotion or a general tweet use your own voice to match your personality and practice’s brand, that way it will look like you don’t have an agenda and your followers will trust you more.
2) Use Keywords– Think of a list of keywords (or ask us!) which best describe your practice and try and include them within your tweets. Don’t go overboard though- you don’t want it to look spammy, it’s quality over quantity!
3) Share useful content– share useful articles and blog posts to get the conversation started.
4) Use twitter tools– use tools to find conversations about dentistry and try and link a great article or video. This should open up a dialogue and it could lead to a new customer relationship
5) Connect with the right people- you may have 50million followers (ok slight exaggeration) but I bet they’re all not all interested and engaged with you. Find people in your locality who are interested in your industry instead, then tweet with them rather than at them by following their conversations and show why you are an authority in the industry.
6) Use Icebreakers- You may have lots of faceless nameless followers, engage with them, retweet their blog post, send them a message about it and link to a similar post you’ve written. This way you’re more likely to create a long term relationship.
7) Be polite- thank those that are spreading the word and are retweeting something you’ve written, after all it costs nothing to be polite!
8) Be helpful- engage and interact with your followers, not everyone will need your offerings right now but its great to know you’re there when they do need you.
9) Be transparent- if you don’t know the answer to something, admit it. Your audience are much more likely to take you seriously if you’re not perfect and are therefore open to suggestions.
10) Tweet your blog often- don’t just tweet your latest blog post once in the morning, tweet it a couple of times throughout the day to ensure everyone sees it, however as I said in #2 don’t go overboard!
11) Connect your twitter with LinkedIn- It makes your twitter activity more relevant to business and helps you keep track of your professional connections.
12) Get a tutorial from your teenager- let’s be honest everyone has at least heard of twitter but do you really know how to use it properly? Talk to your kids- they’ll know how to do it best!
Thanks to social media examiner for the inspiration for this post.