A bounce rate is a vital indicator of how well your website performs and is calculated when a person visits and leaves your site without interacting with it, e.g., clicking links or filling in forms. Understanding what your bounce rate entails is an integral part of your marketing strategy if you own a website. It can help you know what you are doing well and areas you need to target for improvement.
What Constitutes a High Bounce Rate?
To fully understand your statistics and how they can help you progress with your business, you need to know what signifies a high or a low bounce rate. Obviously, the lower your bounce rate, the better. This means more visitors engage with content on your site and are more likely to invest in your services. For example, SEMrush indicates that an average bounce rate is between 41 – 55%, and anything above this would be considered a high bounce rate. Similarly, anything lower than this would be a low bounce rate.
Of course, bounce rates are not a one-size-fits-all approach. Rates can differ depending on the industry and between each page on your site. So rather than looking at your bounce rate as a figure alone, we recommend using your trends over time to pinpoint weaknesses in your site.
How To Reduce Your Bounce Rate
Overall, a website’s bounce rate is more than just a number. Has it been a number of years since your website last had a re-design? Have you tested your website on a mobile or tablet to check the layout? The most important thing about your rate is not to look at the number in isolation. Instead pay attention to the wider factors.