Understanding Your Website’s Bounce Rate

22nd September 2021 | | Blog, Creative Design, Marketing, Web design

A bounce rate is a vital indicator of how well your website performs and is calculated when a person visits and leaves your site without interacting with it, e.g., clicking links or filling in forms. Understanding what your bounce rate entails is an integral part of your marketing strategy if you own a website. It can help you know what you are doing well and areas you need to target for improvement.

What Constitutes a High Bounce Rate?

To fully understand your statistics and how they can help you progress with your business, you need to know what signifies a high or a low bounce rate. Obviously, the lower your bounce rate, the better. This means more visitors engage with content on your site and are more likely to invest in your services. For example, SEMrush indicates that an average bounce rate is between 41 – 55%, and anything above this would be considered a high bounce rate. Similarly, anything lower than this would be a low bounce rate.

Of course, bounce rates are not a one-size-fits-all approach. Rates can differ depending on the industry and between each page on your site. So rather than looking at your bounce rate as a figure alone, we recommend using your trends over time to pinpoint weaknesses in your site.

How To Reduce Your Bounce Rate

  • Optimise your homepage – Most of the time, this is the first opportunity for you to present a window to your business, so you want your homepage to be representative of your ethos and services. Displaying core business values is a sure way to establish ideas that will resonate with visitors. Your aim is always to intrigue users and get them beyond the homepage, which can be achieved through the use of calls-to-action (CTAs) leading to inner pages.
  • Clear and concise layout with an up-to-date design – Building on the aforementioned, a methodical layout with systematic content is more likely to engage users and feed them the information they require to make decisions. Up-to-date design reinforces branding and certifies your written word as professional and believable. Cliniquestudios found that 75% of people base a business’ credibility on the appearance of their website and 94% of people say that web design is a reason they mistrust a site.
  • Engaging and innovative website copy – Majority of people visiting a website aren’t going to read all of the content word for word, they’re going to skim-read, looking for key pieces of information. You need to ensure that your content is jargon-free and information can be easily extracted. SmartBlogger reported that 73% of people would rather skim-read a post with an average of 37 second being spent on an article. The use of white space can help make your content more readable. Users are unlikely to read lengthy paragraphs, instead try breaking it down into smaller chunks and eradicating words which don’t add any meaning e.g., intensifiers such as ‘very’ and hedges like ‘maybe’.
  • Mobile optimisation and site speed – With half of all website traffic generating from mobile phones, it is essential to adjust your website content to ensure that visitors using mobile devices have an experience customised to their device. Simple changes such as making sure that layout is not compromised on a smaller screen and images are still being displayed with a high resolution and are not cut off by the margin will make all the difference.

Overall, a website’s bounce rate is more than just a number. Has it been a number of years since your website last had a re-design? Have you tested your website on a mobile or tablet to check the layout?  The most important thing about your rate is not to look at the number in isolation. Instead pay attention to the wider factors.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2021
Five Star
Reviewed Marketing
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
"Would definitely recommend to a friend"
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
"I cannot recommend Dental Design highly enough"
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
"Really great company to deal with"
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
"Very professional, efficient & adaptive to new situations"
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
"I cannot recommend them highly enough"
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
"Has been invaluable and gone out of her way to help us"
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
"The team and package offered at dental design was unrivalled"
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"