Use Social Listening for Your Practice

2 April 2015 | | Marketing, Social Media

Social listening is about searching the web to see what’s being said about your practice, your competitors and other topics of interest. The insights you gather about patients and competitors through social listening can be extremely valuable.

With a little time and creativity, you can go beyond just monitoring your business and use social listening to enhance content marketing, business development, product management, human resources and customer support.

1: Solve Problems

One way to find new patients is to monitor keywords that relate to people’s problems and needs. If they find something particularly frustrating with another practice you can step in and provide an even better service! Once you identify these potential patients you need to reach out to them. Ask them what their expectations are for the service they require, explain your benefits and make yourself available for questions.

2: Attract New Patients

To generate new leads for your practice, brainstorm keywords that people might use when researching a treatment and track these terms across forums and social groups. Join the conversations and find out more about any potential needs and expectations of the patient but be genuine when responding, don’t just sell.

3: Discover Where Your Community Hangs Out

Social listening enables you to find out where your potential and current community carry on important conversations—Twitter, Facebook, comments on blogs etc. Track these conversations, and when the time is right,join in.

4: Improve Customer Care

With social listening, you can instantly identify both positive and negative feedback. Monitor your practice name and mentions it may have on the web. This allows you the opportunity to show your appreciation for positive comments or to find and respond to disappointed customers, turning potentially negative experiences into positive ones.

5: Get Feedback on your services

Social listening also helps you identify potential issues on so you can improve on the service that you offer. Responding to your patients from both positive or negative is extremely important.

6: Giving customers what they want

With social listening, you don’t have to ask people what they want; just listen in on their conversations and use these insights to figure out what they need.

Google alerts is a powerful tool for tracking your mentions, trends and other interesting topics across the internet. To create an email alert, you type in your practices name or the keyword you want to monitor.

Twitter Advanced Search is often overlooked, but it’s a valuable tool for refining Twitter search queries and focusing on what people are talking about.

Social Mention works in a similar way to Twitter’s Advanced Search, except you get the results from all over the social media space, in addition to Twitter. You can use the advanced settings for more filtering options like geo-location and language.

Google Trends analyses search queries, looking at the number of searches for keywords which then tells you how trends are evolving so you can find out how people search for your practice or competing businesses.

Rather than just compiling a list of keywords by trial and error, use tools to make the process quicker and easier. The Google Keyword Tool gives you keyword ideas based on what people type into the Google search box.

Do you monitor what patients are saying about you online and are you using this information to enhance your practice? If you would like any further information then give the Dental Design team a call on: 01202677277.

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