Using Semrush To Improve Your SEO

26 October 2022 | | Marketing

Semrush is an SEO tool to help improve your online visibility and discover marketing insights. Here are some key tools that could help:

1. Backlink Gap

You can use this tool to compare the backlink profiles of up to five competing websites.

Click on “Backlink Gap” and enter the domains you wish to analyse. It will list all of the referring domains that are sending links to these sites. You can then take a look at the websites that your site is not linking to, to try and get them added.

2. Link Building Tool

The Link Building tool helps you find and obtain the highest quality backlinks in your industry.

Click on “Link Building Tool” on the left hand side to get started. Once you have entered your domain name you will be provided with a list of “prospects”. You can list the prospects by AS (domain authority score) which scores the overall quality of a domain and influence on SEO.

Once you have found any relevant domains you can add them to “progress”. Here you will see which competitors already have a link on that site. You can then contact the domain owner to try and get listed as well.

3. Lost backlinks

Broken links are previously existing links or backlinks which are now lost (broken). These links need to be found and reclaimed.

To find your lost backlinks select “Backlink Analytics”, enter your domain and then click through to “Backlinks” to get an in-depth look into your link profile.

Select “Lost” backlinks and add the “Follow” filter. For those links that have been lost, do an outreach campaign to try and reclaim your lost links.

You can also take a look at the links that are “no follow” and see if any can be changed/requested to a follow link.

4. Organic Research – Positions

The Organic Positions report allows you to see all of the keywords that a domain has pages ranking for in Google’s top 100 results.

Click on “Organic Research” and then head to “positions”. For every keyword, you can see a handful of metrics about that keyword.

The keyword difficulty tab shows an estimate of how difficult it would be to rank well in the organic search results for a particular keyword. The higher the percentage, the harder it is to achieve high rankings for that given keyword. If you hover over the coloured dot it will give you information on how to achieve this.

5. Keyword Gap

Keyword Gap offers a comparison between keyword profiles of up to five competitors. Head to “Keyword Gap” on the left hand side, enter the domains and choose the types of keyword rankings to analyse (organic, paid).

You can then see where you rank compared to your competitors for certain keywords to see where you can improve.

You can also click on “untapped” to see additional keyword suggestions that aren’t yet being optimised.

6. Long-tail keywords

The “Keyword Magic Tool” is an easy tool that provides all the keywords you need to build an effective campaign.

Enter your initial keyword(s) and hit ‘Search.’ The tool will generate a list of related keywords. For each of these keywords, it will show you key metrics such as volume, keyword difficulty (KD), CPC, and competition.

On the left-hand side of the results page, you’ll find keyword groups. These groups can help you find long-tail combinations with exactly the same keywords that patients are looking for. For instance, under “patient” we may want to use the long tail keyword “nhs dentists in poole taking new patients” as the search volume is higher than “dentist accepting nhs patients poole”.

7. Content opportunities

You can identify your competitor’s top-performing pages that are generating the highest search traffic.

Select “Organic Research”, enter your competitor’s domain and then click “Pages”. Here you’ll find your competitor’s top-performing pages and the percentage of organic traffic each page generates.

Once you find a page you want to target, click on the keyword number (as shown above – “102”) to show the total number of keywords that specific page ranks for in the top 100 Google search results. You can take keyword ideas that have already worked for your competitors and start structuring your content better.

Intent Key:

C – Commercial – The user wants to investigate brands or services.

I – Informational – The user wants to find an answer to a specific question.

N- Navigational – The user wants to find a specific page or site.

T – Transactional – The user wants to complete an action (conversion).

If you’d like help building an effective SEO or PPC campaign then please give the Dental Design team a call on 01202 677277.

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