benefits of having a website
It’s said that more than 3.5 billion search queries take place on Google per day so it’s 
surprising how many small businesses still don’t have an online presence. People often wonder why they need a website if they don’t sell anything online. Well here a few key points as to why you should have a website to gain exposure to your patients…
Visibility
- People are constantly searching the web as it’s their first point of call
- This means that potential patients are finding and interacting with your practice
- The website represents the practice and enables you to convey a professional and up to date image
- Your website appears 24 hours a day, 7 days a week
- You have more credibility by having a presence online in today’s age
- Your website allows you to create a positive first impression of your practice
Interactivity
- Having information at the touch of a button is extremely convenient for patients
- Your website can be a good training tool
- You can combine social media and email marketing with your website
- You can send new offers by email to current and potential patients
- It enables you to keep your patients informed, information about the services involved and special offers
- Educate your customers as to what they can expect from their treatment
- Establish a relationship with your patients
- People are already talking about your practice online
Reachability
- You can reach patients locally and further afield
- Patients can search for your practice from the comforts of their own home
- Websites increase the geographic range of your business
- You can reach a specific demographic of people
- Enables you to create a new customer base
Usability
- It increases public interest in what you’re offering
- Your website can help you get improved customer service
- If your website is responsive patients can find you on any device at any time
- A website makes it easier to refer new patients
- A website address is easier to remember than a phone number
Profitability
- Online marketing is much more cost effective than traditional marketing methods
- You website can save you a lot of time and money
- You can accurately track the traffic coming to your website on a daily basis
- Changes can be made quickly and simply
- Your competitors are almost certainly online
- You can gather contact information for other marketing purposes
If you would like any further information then give Dental Design a call on: 01202 677277.
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