What is AMP?

14 June 2016 | | Internet, Search Engine Optimisation

AMP – Accelerated Mobile Pages (AMP) is a new project of Google’s, with long-lasting and far-reaching consequences for marketers.

The project is a step forward from Google’s growing ‘mobile-first approach’ towards content that is served to the user, so that the user has less friction with their mobile search experience.

A previous blog touches on the user behaviour research results that has driven Google to undertake such projects. The take-ways of the blog are:

77% of mobile searches were conducted from home or work – mobile search is ALWAYS relevant, even when there is a PC nearby. 

3 out of 4 mobile searches triggered a follow-up – mobile search is a hugely important part of the decision-making process, uses for searching and increasingly for taking action – calling your practice!

55% of conversions (shop visit, phone call, purchase) happened within the hour – again, mobile is no a huge part of the users journey

Majority of mobile searches were conducted in the afternoon and evening – makes sense, and an insight for advertising campaigns

AMP announcement from Google: October 2015.

AMP

What is AMP?

AMP allows content publishers, webmasters to streamline content templates with an open-source framework named AMP HTML.

Websites that use AMP experience better speed improvements as the content template share common elements and components. This project was primarily aimed at websites producing news content, but the stripped down framework is available to all.

Why are we not using AMP?

We take into account ALOT of what Google says and does and there is no doubt that the search engine giant remains at the forefront of search and digital technologies through a consistent approach to implement, fix and explore ideas with the overarching objective to improve the end users experience.

As marketeers we are all in favour of providing the user with the best possible experience. Websites that succeed are the ones that delightfully entice the user to engage.

With that in mind, and Google’s preoccupation with website experience too, our team of designers take mobile site speed and experience very seriously.

AMP is a framework that has many restrictions and doesn’t allow for many of the design factors that dental practices like to see on their website. Essentially the AMP offering is about site speed and is primarily aimed at websites that produce a lot of turn over in content, i.e news websites.

When we design a website we take into account site speed and performance and do various tests to address these issue, without the restriction of a framework that would hinder images being used, slider etc.

Designing Mobile Websites

Here’s just some of the things we check and fix before a website goes live:

  • Run all images through an optimisation program to ensure they are ready for the web in terms of quality and size.
  • Operate a built-in support for site speed in the CMS that the website is built-in
  • Use efficient code and keep up-to-date with best practice for coding
  • Check site speed using various tools.
  • install plugins that cache scripts

For more information about website speed, website performance and website design for dental practice, call the team on 01202 677277 

 

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents