What is an FAQ page and how can it benefit your website?

22nd December 2021 | | Marketing, Search Engine Optimisation

An FAQ page, typically for treatments, provides answers to common queries patients may have. It is usually a list of common questions patients ask, with expanded answers on the page.

As an FAQ section can provide a large amount of information on a single page, it is very important to design that page in a user-friendly and organised way.

How to use an FAQ page

The first thing you need to decide is, do you setup a dedicated FAQ page, or include FAQ sections on each treatment page. I’m a fan of the latter as this will beef up each treatment page content, which will help them rank.

An FAQ section should attempt to answer the most common patient questions. E.g ‘who is this treatment suitable for’ ‘how long will the treatment take?’ ‘does it hurt?’ ‘how much does it cost?’

A few points to keep in mind:

  • Keep organised.

The more organised and clear the questions and answers are, the more useful they will be for the patient. Similar queries should be grouped together or combined to avoid repetition.

  • Ensure they actually ARE frequently asked questions.

Ensure the page is filled with questions you really do get asked, as opposed to just a list of things you want to tell, which may have no use to the patient.

  • Write them using your patient’s language.

This is important for both the patient reading it and the search engines who are ranking the content. A good example is to talk about gum disease rather than periodontics.

The benefits of the FAQ page

They can establish you as an expert and build trust.

Building trust with a patient starts with your website. It will be the first time they are in contact with your practice and an FAQ page or section, can help to establish you as an expert for that particular treatment in the patients eyes. If you provide relevant information, answer their questions and have ‘call to action’, they are more likely to convert.

They can boost SEO.

Search engines use the content of your website to determine whether or not your site is ranked for a particular keyword/keywords typed into the search bar. When you write the question; “How to self treat for wisdom tooth pain?” in your FAQ and provide an answer, should a patient search this query, you have the potential to rank for this:

In this case, our client Complete Dental Care in Glasgow, is now ranking at the top of Google for the query ‘how to self treat wisdom tooth pain’

 

 

Which has caused a massive increase in traffic, really boosting the website’s performance and SEO.

We offer full copywriting with all our website design packages, and we can also help improve your site’s copy and therefore rankings as part of our ongoing marketing services. If you would like more information, please contact us!

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