What is Bounce Rate?

6 April 2016 | | Marketing, Search Engine Optimisation

Bounce rate is the percentage of single-page visits, so the visits in which the person left your site from the entrance page. Bounce rate is a measure of visit quality and a high bounce rate generally indicates that landing pages aren’t relevant to your patients as they are clicking away quicker.

Google takes your bounce rate into account as one of the many factors when determining how to rank your site.

Visits to your subdomain will count as someone leaving your site, and thus incorrectly increases your bounce rate. A patient can bounce from your site by:

  • Clicking on a link to a page on a different website
  • Clicking the back button to leave the site
  • Closing an open window
  • Typing a new URL
  • Session timeout

Factors that affect bounce rate?

  • Pop-up ads
  • Search Engine rankings of a page (pages that rank higher on irrelevant keywords have higher bounce rates)
  • Type of audience
  • Landing page design
  • Ad and landing page messages
  • Emails and newsletters
  • Load time of pages (Longer load time = higher bounce rate)
  • Links to external sites

So how can you improve bounce rate?

  • Maintain top rankings for branded terms
  • Provide relevant content
  • Build a clear navigation menu
  • Link to a glossary page that defines industry terms
  • Place search function Prominently
  • Speed up pageload using Google page speed plugin
  • Get rid of pop-up ads
  • Reduce external links (or have them open in a new window)

If you would like any further information then please give the Dental Design team a call on: 01202677277.

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