What is Google defined ‘Quality Content’?

10 September 2015 | | Marketing, Search Engine Optimisation

We know without a shadow of doubt from our ears being very close the industry ground, but also through our own experience, that creating websites with unique, engaging, fresh, and relevant content will improve your SEO and rankings by a substantial amount – all things being equal and working well!

Google even tells us that ‘Quality Content’ is essential:

“One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.”

We’ve witnessed dental practices located 15 miles away from their major town they are desperate to target, being able to turn their frowns upside down, by getting fully on-board with this advice and enjoying top three page rankings for keywords such as; ‘dentist + Location’, ‘cosmetic dentist +  Location, ‘treatments + Location’. One practice has been super-proactive and the rise in rankings has even surprised us!

We have recently employed a part time copy-writer, who has been cajoled (in a thoroughly positive manner) into doing more hours here at Dental Design in order to offer our practices the opportunity to save their precious time for dentistry!

But what the heck does ‘Quality Content’ mean?

Using industry articles, Google webmaster tools and our own expertise, find below a breakdown of what constitutes Quality Content with which to populate the pages of your dental practice website.

Relevant and Readable

Studies show that ranking factors such as word count and Flesch readability have increased. One study of a bunch of search terms over the last year has found that average text length of the top 30 pages increased by 24% since 2014. This suggests that Google is increasingly valuing longer content that is easily digestible.

If your content is too short it’s unlikely to go very deep into the subject and it’ll put off readers who will click away more likely. Readability is very important, no matter how much content is on the page, if it’s full of convoluted language and pointless jargon it’s also not going to keep the reader on the page.

User Experience

Good UX can impact Google rankings.

If the content is well structured and easy to navigate then people are less likely to get fed up and go elsewhere. More time on the page signals to Google that your content is relevant and interesting.

These days, however, it is not enough to only focus on desktop. Making sure your website works well on mobile is important. Again, studies show that 30% of the top 30 pages use responsive design. We can only expect this trend to increase overtime.

Stop worrying about Keywords

When you’re writing a piece of content, whatever it is, your primary aim should be to make it fit for human consumption. This means it needs to be both readable and enjoyable.

The search engines will no longer respond to keyword stuffed text such as found in this well-meaning SEO company’s text…

example-of-keyword-stuffing

If the content you’re writing is actually relevant to the search term, it should naturally contain keywords relating to that subject anyway.

Does your website have Quality Content?

Call Dental Design on 01202 677277 for an audit of your sites content and to find out more about copy-writting.

 

 

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents