What is PPC?
A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results and pay a budgeted amount when a potential customer clicks through on the Ad, which then takes them to a specific page on the website.
Google Adwords is a fantastic way of driving traffic to your website and gaining new patients.
Benefits of PPC
- You get what you pay for – advertising costs are only accrued when a potential customer clicks on the Ad and links through to your Practice’s website/landing page
- Immediate impact – a PPC campaign can be setup and your Ad showing at the top of Google in 24 hours.
- Accurately track performance – powerful analytics tools and reports which allow the campaign to be monitored, refined and optimized for better return on investment.
- Reach and communicate with potential customers specifically interested in finding a dentist or the treatments they offer.
- More than 45 million people use the Internet in the UK and Google’s network reaches 80% of these potential customers.
- Dental Design can target potential clients through keyword selection and by location and demographic – ensuring they are seen by the most relevant prospective customers.
- Ads created are shown to potential customers when they’re actively searching for what services Dental Practices have to offer.
- The Ads are relevant and are being placed when decisions are being made by these potential customers.
- As part of your PPC setup we will design specific landing pages based on what treatments you are promoting, ensuring the page is relevant to the Ad and what the user is searching for.
- Measure and improve your return on investment
- Dental Design will provide a range online tracking tools which measure ad effectiveness in driving traffic to your website so you can understand what’s working, what’s not, and which adjustments you can make to maximize your investment.
- Our detailed reporting provides all the stats you need to monitor your campaign’s performance – including information on every click, visit, e-mail and calls to your practice.
- You will have a tremendous level of control over your costs.
- You can set a maximum daily budget to help manage costs over the month and specific amounts you willing to pay per click which the AdWords system will never exceed.
- Dental Design can advise you on your budgeting and advertising spend based on current competition for the keywords you want promoted.
PPC allows you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence.
- Dental Design has the experience and expertise in creating PPC campaigns specifically for Dental Practices, so we can save you time and resources by managing your campaign for you.
- Our Search Engine Marketing Professionals have all taken the most up to date Google Adwords qualifications so, rest assured; you are in good hands with Dental Design.
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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