When should I start SEO for my dental website?
Perfect planning prevents poor performance. I’m sure you’ve heard this pleasantly perfunctory phrase previously (hold for applause). The fact of the matter is that it’s true in almost every facet of life and that includes, you guessed it, in dental marketing.
There are many areas where a little planning and forethought goes a long way, but this is never more true when considering organic SEO for your practice. The vital thing to remember is that if you want to rank for something right now, you should have started working towards that goal months ago. You see, organic SEO has a time lag attached to it. Work that you do now doesn’t have much of an impact until several months down the line. Want a sensational winter whitening offer? I hope you started working on your visibility for this in August.
Why is this the case? Well, really it all boils down to how Google’s algorithms operate. It’s a well-documented fact in digital marketing circles that there is a definite and measurable time lag between work done towards organic SEO and the effect it has, to the tune of several months. There are many theories as to why this is the case but at the end of the day the ‘why’ is less important than the ‘what’, as in ‘what do I need to do to allow for this delay?’
Which brings me back to my initial point, planning. The long and the short of it is that you absolutely must have a clear plan in mind, with clear objectives, and start working on meeting those objectives well in advance. Yes, there exists ways to help alleviate the delay – pay-per-click advertising is more or less instantaneous for instance – but organic SEO is always, pound for pound, the best investment you can make in terms of a return. As such, if you’re looking to increase your patient numbers in the future, you’ll need to get to work in the present.
Due to the fact that there are so many different facets to organic SEO it’s best to tell the professionals simply what you want to rank for and in what areas and let them sweat the small stuff. If you factor in the time needed for research and any design work, on top of the head start you need in order to improve rankings organically, you can tie in changes in the practice with increased foot flow. Got a new associate starting soon? Start the SEO to fill their diary now. Looking to roll out a new treatment in a few months? Get working on promoting it immediately.
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