According to a new report by research house Forrester, marketers believe that Facebook is the best performing social ad platform, leaving other social sites trailing behind.
Facebook provides the best value for money. More than 80% of respondents pay to put their messages in front of Facebook’s audience, with 78% per cent of them stating that the social media giant delivers value when it comes to ads and promoted posts.
Twitter, while remaining the second-favourite social site to marketers, lags in advertisers and performance. Sixty-two per cent of questioned marketers pay for ads, but only two-thirds (66%) of respondents say promoted tweets offer them real business value.
YouTube and LinkedIn perform on a similar level to Twitter. Half of social marketers advertise on YouTube, while less than one-third (31%) dedicate ad budget to LinkedIn. But marketers say ads on YouTube and LinkedIn offer just as much value as ads on Twitter – 65% and 68% respectively.
Instagram and Pinterest have the most work to do. Only 13% of social marketers have bought Pinterest ads since they became available in January this year, and only 14% of avid social marketers say they’re part of the Instagram ads limited release.
When it comes to investing in paid social, 41% of respondents say that their ad expenditure will be “somewhat higher”, while 29% of respondents will spend a “significantly higher” amount of their budget during the upcoming months.
If you are interested in advertising your dental practice through Facebook, but aren’t sure where to start, speak to a member of our friendly team about our social media management and training package for dentists and we’ll be happy to help you. Please call 01202 677 277.