Have you ever wondered if there is any point in mobile marketing? Are you aware of the numbers involved? If I told you that currently there are over 1.08 billion smartphones in use worldwide, would you be shocked? Smartphones are extremely popular (I have one myself) so that figure doesn’t really surprise me, but when I found out that at its current rate of growth mobile internet usage is set to overtake desktop internet usage by 2014, I was very surprised.
That’s only 3 years away! If you haven’t given your mobile audience any thought, now may be the time to start!