Would Your Practice Like More Patients Each Month?

20 February 2015 | | Blog, Marketing, Pay Per Click, Search Engine Optimisation, Social Media

The Big Three:

Search Engine Optimisation – Search Engine Optimisation is an art and one of the best ways to get traffic to your website which then leads to an increased amount of new patients.

Being higher up the search listings will naturally result in more traffic.  Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO has a great return on investment agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy building brand awareness. SEO will help you create a better, faster and friendlier website for users. SEO simultaneously helps to make your website more navigable for users as well as it rearranges the site’s architecture and links to make pages within the website easier to find and navigate. SEO targets users who are actively looking for your products and services online making it more cost effectiveness. With online marketing you can target the exact customer type, for example high value treatments like dental implants.

Pay Per Click – There are so many different options around Pay Per Click Advertising out there that sometimes it can be hard to get your head around the basics especially when Google are continuously changing the rules. PPC works well when you have someone setting up your campaigns. Many small business owners are hesitant to invest in pay per click advertising but the financial investment is not as large as they may think and the rewards can be substantial.

PPC has so many advantages and the whole idea is that you only pay when someone clicks on your advertisement. Compared with an SEO campaign, which can take months for the benefits to surface, with Pay Per Click your advertisement will appear on search results pages as soon as your Ad goes live. It also allows you to control your budget by setting daily and monthly budgets. You decide how much you want to pay for keywords and for other bidding options.

Social Media Marketing -Too many businesses enter into social media because it’s “the thing to do” and feel they should have a presence online because everyone else does. There are a number of benefits to getting involved with social media, as long as its executed properly. Social media increases brand recognition, brand loyalty and gives you more opportunities to convert patients as you can get a deeper insight into their online behaviour. With tools like Facebook insights in Hootsuite you can learn the languages spoken among your audience, as well as their age and gender.

Geo-targeting is another effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.

Using Facebook, Twitter and other social networks and combining them together with a strong SEO strategy can give you an extremely positive lead on other practices. Social media as a whole will help increase website traffic and search ranking.

Additional Marketing Ideas:

Come up with a great offer – If you can offer new patients something compelling, they will respond.

Ask patients for a Google+ Review – When the patient has had a successful treatment, this is the best time to ask them for a review. Ask specifically for a review on Google+ and tell them how they can do it. Ideally, you should have a big image on your homepage that says “leave us a review on Google+”.

If you would like any further information then give the Dental Design team a call on: 01202677277.

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