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Introduction


After taking over a new practice, the new owners at Park Dental felt the pressure to breathe new life into the brand and website. We were brought on board to help create marketing and a new website that boosted online and offline interest. We also reimagined their brand to fully modernise the look and feel.

The Website

The new website priorities user-experience with a clean and efficient navigation that translates well in responsive.

We created a more visually enjoyable experience with engaging lifestyle imagery interspersed with interesting textures. The colours and brand get across their high-quality approach to family dentistry, while mixing in practice photography to provide an insiders’ look.

Branding

Park Dental were after a brand that reflected the locale and the persona they wished to get across. It needed to be flexible and versatile, able to work well across the website, print, social media and practice signage.

Print

As a follow-up from creating the brand and the website, the literature was a seamless project where each and every piece of collateral incorporated the brand.

We designed the full essentials: contact forms, business cards, referral pages, folders, headed paper and appointment cards. The brand still has life beyond the doors of the practice.

Photography

Our photographer visited the practice for a day, capturing brilliant team pictures and engaging shots of the practice – inside and outside.

360° Tour

Using our 360° kit, we made a virtual tour that gives patients the chance to experience the practice online.