Work Portmore Dental
One of our all-time favourite designs, Portmore Dental’s website brims with class and style. Every inch has been designed with the gold-standard brand in mind. The use of white and gold makes the design classy and sophisticated.
With small accents of movement flowing through each page, the website has a fluidity that entices users to keep scrolling, lowering bounce rate. Strong calls to action are ever present, shortening the transition between click and conversion.
The site is fully geared to help users navigate easily through the site, reaching the information and goals that they’re after. With links fixed to the page, booking an appointment or free consultation is a breeze. The links are branded and designed to blend with the design and don’t look out of place.
Care and attention was spent on all pages, the team page in particular. Of all the pages of a dental site, the team page is among the most frequently viewed. We wanted to make this extra special and made use of their fantastic photography. The rather extensive team list looks great on desktop and phones, letting users scratch their voyeuristic itch wherever they are.
While we aren’t responsible for the original logo, we have acted as a guardian of the brand and made use of it across all collateral. The brand influenced our design decisions as we used the logo as inspiration for the backgrounds and page elements. It shaped how we structured the layout of the inner page, and how we designed quick links and the navigation.
Portmore make great use of their social media and they often come to us to help make their Facebook as engaging as possible. We’ve designed their ads and their collateral. Our input gives their social media an edge with well-designed and thought-out posts.