Introduction
Existing client Diamond House Dental Practice pursued an opportunity to expand in Kidington in May 2017 and started a new private practice – which became The White Bridge Clinic. We were brought in to help bring patients through their freshly-painted doors with branding, marketing and a new website.
The Website
We wanted to design something different, a little more dynamic than a traditional dental practice site. The website mirrors the look and feel inside the practice. We opted for more trendy imagery and geometric design. It also needed to be responsive and informative, especially about their high end treatments.
Patients find the website eye catching and easy to navigate. With carefully thought-out positioning statements and embedded contact forms, the user journey is as smooth as possible.
Branding
A lot of work goes into a name. We helped come up with ‘The White Bridge Clinic’, which was based on a local landmark. It worked well with the branding, which needed to be clean and professional yet friendly, flexible and futureproof.
Print
Being consistent across every branded piece says a lot about a dental practice. Following from the website, we became the brand guardians. From the business cards to the brochure, we designed and developed the brand to function across all media.
The White Bridge Clinic wanted something tangible to give to potential patients, something that gave them the information they needed in a well-finished piece of print.
360° Tour
Using our 360° kit, we made a virtual tour that gives patients the chance to experience the practice online.
SEO
Every new brand has the challenge of speaking to a new customer base. We took control of the marketing, both through the website and social media. With full optimisations in the copy and in the meta-data, the site ranks high on location searches as well as specific treatment searches – such as ‘Invisalign Kidlington’.
RANKING HIGH ON GOOGLE
With a site that’s fully search engine optimised, White Bridge appear as the top result patients search for location and treatments – such as ‘Invisalign Woodstock’. That means more people find the site through an organic search.
PPC
The PPC focused on attracting new patients to their implant and Invisalign services. We used landing pages to engage patients arriving through Facebook, appealing to them through dedicated campaigns.
