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Introduction


The team at Rockingham House are born innovators. There’s no dental practice quite like them – they are leading thinkers, lecturers, and specialist dentists. From the fantastic tech that they’ve invested in to the expert techniques they teach and apply in their own work, everything focuses on innovation and on providing the very best level of dentistry to their patients.

The Website

While Rockingham House’s branding perfectly represented their personality and ethos, their website didn’t. Un-responsive and clearly dated, it was in desperate need of a complete over-haul.

The brave use of black and red in itself sums up Rockingham House’s ability to stand out from the crowd. Visually spectacular and engaging, the site is bursting with their personality and attention to innovation.

Elements of video mixed in with striking black-and-white photography create a different and interesting user experience across all devices.

Photography

Our photographer spent a day at Rockingham taking beautiful shots of the practice to avoid the dependency on stock imagery. Mixing the black-and-white theme with colour images, the photography adds another level of personality and style to the website. The team shots especially mellow the mood and keep things friendly and approachable.

360° Tour

Using our 360° kit, we made a virtual tour that gives patients the chance to experience the practice online.

SEO

The new website opened up so many opportunities for SEO to lift the site to top rankings on Google.

40%
Monthly increase in traffic
66%
Traffic from organic search

RANKING HIGH ON GOOGLE

With a site that’s fully search engine optimised, Rockingham House rank highly on Google. That means more people find the site through an organic search.

12%
Decrease in bounce rate

Copywriting

Rockingham House have a specific tone of voice that strikes the balance between medical expertise and a friendly, personable approach. While we wanted to get across their focus on technology and advances in dentistry, we didn’t want to alienate the readers with jargon. The copy is clear and concise, but with enough detail to keep patients engaged.