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By Marcus Amberton / On February 27, 2023 / In Blog, Marketing
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By Marcus Amberton / On November 23, 2022 / In Marketing, Pay Per Click
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Choosing the right advertising platform can make a significant difference in attracting new patients. Two of the most popular options are Google Ads and Meta Ads (formerly Facebook Ads). While both platforms offer powerful ways to generate leads, they serve…
Choosing between SEO and PPC is a common dilemma for dental practices trying to grow their online presence. Many dentists find themselves asking: which strategy provides the best return on investment? Let’s break it down. SEO is often seen as…
Attracting new patients to your dental practice is only half the battle. Retaining them, especially those who initially enquire, requires a well-executed follow-up process. A missed opportunity at this stage can mean losing a potential lifelong patient. Proactive Follow-Up A…
Within the dental industry, establishing a strong online presence is essential for attracting and retaining patients. We can help in offering a comprehensive suite of services tailored to enhance your practice’s visibility and appeal. Branding Your brand is…
Simply having a website isn’t enough. You need to be found by potential patients searching for dental services. One effective way to achieve this is by incorporating long-tail keywords into your blog posts. What are Long-Tail Keywords? Unlike broad, general…
Google’s recent Helpful Content Update has significantly impacted how websites are ranked in search results. The focus has shifted towards content that is genuinely helpful and informative for users, rather than simply aiming to manipulate search engine algorithms. This shift…
The UK dental market is changing. With corporate ownership of practices dropping by 3.3%, and 65% now independently owned, smaller practices are stepping up to focus on personalised patient care. But independence brings its own challenges – how do you…
Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…
When considering Google Ads targeting, your initial thought might be keywords. However, a game-changing aspect that often goes overlooked is audience targeting – delivering ads to individuals based on who they are rather than just what they’re searching for. For…
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