For years, dentists have relied on Google to bring new patients through their doors – through high search rankings, positive online reviews, and targeted Google Ads. But a shift is happening, AI tools like ChatGPT are changing how patients search…
Optimising Video for Social Media & Websites: A Format Guide
9 April 2025 | Lucy Mander | Social MediaWe’re finding that our clients are becoming increasingly savvy, producing engaging, high-quality videos for platforms like Instagram and TikTok, particularly in the vertical 9:16 format – perfect for stories and reels. But when it comes to integrating this content into…
Breathe New Life Into Old Content
18 March 2025 | Lucy Mander | Content Marketing, Search Engine OptimisationWe all know content is crucial in digital marketing, and old content can quickly become outdated. Instead of letting it go to waste, we’ll show you how to refresh it to attract a whole new audience and boost your website’s…
Attracting new patients to your dental practice is only half the battle. Retaining them, especially those who initially enquire, requires a well-executed follow-up process. A missed opportunity at this stage can mean losing a potential lifelong patient. Proactive Follow-Up A…
Simply having a website isn’t enough. You need to be found by potential patients searching for dental services. One effective way to achieve this is by incorporating long-tail keywords into your blog posts. What are Long-Tail Keywords? Unlike broad, general…
Let’s break down the top dental marketing trends for 2025. 1. AI-Powered Personalisation Think of AI as your personal dental assistant. Chatbots: AI-powered chatbots can provide instant answers to patient enquiries, schedule appointments, and even offer basic dental advice. Speak…
A high click-through rate (CTR) is a crucial metric for successful email marketing. It indicates how many patients clicked on a link within your email. A higher CTR means your emails are more engaging and effective. Here are some strategies…
As a dental receptionist, your first interaction with a new patient often sets the tone for their entire experience with your practice. Asking the right questions during the initial phone call can help you build rapport, understand their needs, and…
People expect a seamless and personalised experience when interacting with a business. For dental practices, this means providing convenient and accessible ways for patients to get information and schedule appointments. One effective tool for achieving this is a chatbot. What…
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