Blog Posts From Lucy

Paperfree print sounds like one hell of a paradox, but that’s what e-brochures are. Digital marketing resources that inform, entice and, most importantly, convert. Practice brochures are fantastic tools for introducing new patients to what’s great about you. When branded…

Coronavirus may have created significant uncertainty and stress, not only in our daily lives but also for businesses, but if there’s one channel that will keep on giving at the moment it’s organic search and the importance of SEO. Search…

Some practices now use WhatsApp to communicate with patients, having a button on their website similar to a live chat function. This is due to the increase in people who fall under the “phone-call phobics” category where they would rather…

As we head into 2020, everyone is talking about 5G. The technology has been rolling out since the middle of last year by a number of providers across the globe and is set to reach 1.4 billion devices by 2025….

Every practice needs good reviews. Did you know that positive reviews are an important ranking factor for local SEO? High-quality, positive reviews from your patients will improve your practice’s visibility and increase the likelihood that a potential patient will visit…

Video content is growing dramatically with consumers finding videos much more engaging and easier to recall. 81% of businesses now use video in their marketing strategy and this figure has increased by 63% compared to last year. Viewers claim they…

What are Facebook Ads? Facebook ads are targeted to users based on their location, demographic, and profile information and can effectively grow your practice online. Where do Facebook Ads Appear? Search-Based Ads Newsfeed / Right Column Marketplace Mobile Instagram Instagram…

Engagement rates are metrics that track how actively involved with your content your audience is. Here are some top tips about how you can improve your engagement rate: 1. Post frequently on your social media profiles (and at optimal times)…

Long tail keywords are search terms with relatively low search volume and competition levels. Long-tail keywords can drive a huge amount of high-converting traffic to your website and dramatically increase revenue for your practice. The length of the keyword isn’t…