Let’s break down the top dental marketing trends for 2025. 1. AI-Powered Personalisation Think of AI as your personal dental assistant. Chatbots: AI-powered chatbots can provide instant answers to patient enquiries, schedule appointments, and even offer basic dental advice. Speak…
A high click-through rate (CTR) is a crucial metric for successful email marketing. It indicates how many patients clicked on a link within your email. A higher CTR means your emails are more engaging and effective. Here are some strategies…
As a dental receptionist, your first interaction with a new patient often sets the tone for their entire experience with your practice. Asking the right questions during the initial phone call can help you build rapport, understand their needs, and…
People expect a seamless and personalised experience when interacting with a business. For dental practices, this means providing convenient and accessible ways for patients to get information and schedule appointments. One effective tool for achieving this is a chatbot. What…
Struggling to sift through your call transcripts? We can now add a useful feature to your lead board: AI-powered call summaries. Here’s how AI call summaries can help your practice: ✔️ Save time ✔️Train your team ✔️Spot trends ✔️Find lost…
An Invisalign open day is a fantastic opportunity to showcase your practice and attract potential patients. Let’s dive into how you can effectively market this event. Understanding Your Target Audience Before launching your campaign, clearly define your target audience. Demographics:…
Reaching patients through the right channels is key to maximising your ROI. Here are some key questions to consider: Who is your ideal patient? (Age, location, online habits) What are your marketing goals? (Increased appointments, attracting new demographics) How are…
A user-friendly website not only keeps patients engaged but also sends positive signals to search engines, boosting your SEO (Search Engine Optimisation) and rankings. This translates to more organic traffic, more potential patients, and ultimately, a busier practice. Here’s how…
How to Make Your Content the Go-To Source for “People Also Ask”
18 April 2024 | Lucy Mander | Search Engine OptimisationEver googled a dental question and seen a handy list of related answers pop up below the top search result? That’s the magic of Google’s “People also ask” section! For dentists, getting featured here can be a game-changer, attracting potential…
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