Got gaps in the diary? Facebook and Instagram ads are one of the fastest ways to generate new patient enquiries. But if your campaigns aren’t set up properly, it’s easy to waste budget with little to show for it. Choose…
How to Turn Dental Patient Enquiries Into Booked Appointments
18 June 2026 | Lucy Mander | Lead GenerationYou’ve got the website. You’re running the ads. Enquiries are coming in. So why aren’t more of them turning into patients? For most practices, the answer is painfully simple: the follow-up just isn’t happening fast enough, or at all. The…
Where Should Dental Practices Put Their Google Ads Budget?
20 May 2026 | Lucy Mander | Pay Per ClickWe manage Google Ads for over 50 dental practices across the UK. Rather than guessing at trends, we pulled 90 days of live campaign data. Here is what it actually shows about which treatments are worth advertising. Emergency Dentistry: The…
Patient expectations have changed. People want quick answers, easy booking, and support whenever they need it, not just during practice hours. For dental practices, this can be difficult to manage with a busy reception team. That’s where AI chatbots come…
What is “knowsAbout” schema and how can it improve SEO?
20 March 2026 | Lucy Mander | Search Engine OptimisationIf you run a dental practice, you already know how important it is to rank well on Google and appear in local search results. But many practices miss out on one useful tool that can boost their online visibility: structured…
SEO has always been data-driven, with marketers relying on specialist tools to track rankings, backlinks and performance. Now, AI is changing SEO and it’s reporting with automated insights and predictive analysis. But how accurate are these tools, and do traditional…
Advertising within conversational AI is now being tested in the United States and could change the way patients find local healthcare services in the years ahead. As this technology evolves and reaches the UK, dental practices may be able to…
Prepare Your Dental Marketing Strategy for 2026
15 December 2025 | Lucy Mander | AI, Marketing, Search Engine Optimisation, Social MediaThe way patients find, compare, and book dental care is changing fast. Looking ahead to 2026, three things are changing the game: AI-powered search and content, hyper-local discovery, and short, trust-building social videos. For dentists and practice managers, that means…
When it comes to attracting new patients and keeping existing ones engaged, dental practices often focus on their website, social media and paid advertising. While these channels are important, one of the most powerful and often overlooked tools in dental…
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