SEO is narrower than ever. How can you still move into your competitors’ areas? Here’s how. We were just getting comfortable after Google’s back-to-back core updates since August, when BAM! There’s another announced for November. Each year, Google changes a…
Search Ads Benchmarks 2023 Let’s dive in deeper… Average Click-through Rate (%): 5.34% Your Average Click-through Rate (CTR) is calculated by dividing the number of clicks an ad receives by the total number of times it’s shown (impressions). CTR provides…
The dental industry is becoming more competitive to attract private patients, so it’s crucial for dental practices to think creatively and strategically when it comes to marketing their services and treatments. One effective way to attract new patients and promote…
Google Ads is a great platform to drive targeted traffic to your dental website. Your ads are immediate visible and, unlike SEO, you can target multiple locations (especially useful for clinics in London). It certainly isn’t something that you can…
It cannot be understated that the current situation surrounding the NHS clawback (dare I say) controversy is set to be fairly monumental for the profession. There is a growing feeling that NHS and mixed practices that were already struggling may…
Dental practices rely on advertising to attract new patients and grow their businesses. With Google Ads, dentists have a powerful tool to reach a targeted audience and showcase their services. But what should dentists include in their Google Ads copy…
Google Ads is a powerful tool for dentists looking to promote their practice and attract new patients. Here are just a few reasons why dentists should consider using Google Ads: Targeted advertising: Google Ads allows you to target specific demographics…
Running a successful Pay-Per-Click (PPC) campaign requires a fair bit of work and constant optimisation in order to improve performance. One of the main things we work on as part of a client’s on-going PPC management, is to improve campaign…
As we lead into a potential economic recession, we know that customers will start to tighten their wallets and spend only when necessary. As a practice owner, it may seem natural to do the same with your budget. Marketing and…
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