Blog Posts On Pay Per Click

Google Ads vs. Microsoft Ads: Which Platform Wins for Your Dental Marketing Goals?

24 October 2024 | | Blog, Pay Per Click

When it comes to digital advertising for dental practices, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is to attract new patients or…

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Ad Rank in Google Ads: A Dental Marketing Perspective

26 September 2024 | | Blog, Pay Per Click

Ad rank is a pivotal factor in determining the visibility and success of your Google Ads campaigns. For dental practices, understanding and optimising ad rank can significantly impact patient acquisition and practice growth. Let’s delve into the key aspects of…

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Autumn is Prime Time for Dental Marketing on Google Ads

9 September 2024 | | Marketing, Pay Per Click

You probably haven’t noticed summer slip by with a whimper, as overcast skies seem to have been the norm since May, but here we are with the kids going back and life gradually returning to normal after the school holiday…

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Remarketing for Dentists: Reclaiming Lost Patients

27 August 2024 | | Blog, Pay Per Click

Have you ever wondered about the potential patients who visit your dental practice’s website but never make an appointment? This is a common occurrence in the healthcare industry. However, with the powerful tool of remarketing, you can bridge this gap…

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PPC Landing Pages for Dentists: Turning Clicks into Committed Patients

22 July 2024 | | Pay Per Click

Dentists need every tool at their disposal to convert clicks into loyal patients. While crafting compelling PPC ads is crucial to attract potential patients, it’s your landing page that truly seals the deal. Why Landing Pages Matter for Dentists’ PPC…

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SEO vs PPC: Attracting New Smiles to Your Dental Practice

25 June 2024 | | Pay Per Click, Search Engine Optimisation

In the competitive world of dentistry, attracting new patients is crucial. But with so many marketing options available, it can be tough to decide where to focus your efforts. Two dominant strategies emerge: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)…

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google ads strength

Does Google Ads Strength Matter?

23 May 2024 | | Blog, Pay Per Click

One important aspect of a successful Google Ads campaign is Ad Strength. While it’s a valuable metric for assessing ad health, it doesn’t always take centre stage when developing a campaign. However, there’s been a recent surge in discussions surrounding…

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Don’t Get Stuck in the Cycle: Countering Diminishing Returns in Your Dental PPC

23 May 2024 | | Pay Per Click

Pay-per-click advertising is a powerful tool for dentists, allowing you to target ideal patients and grow your practice. But like any marketing strategy, PPC campaigns can fall victim to the law of diminishing returns. Simply throwing more money at the…

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The Ultimate PPC Glossary

21 May 2024 | | Blog, Marketing, Pay Per Click

Within digital marketing, the terminology used across the paid Ad space can become very confusing very quickly.  Conversations with PPC specialists can sometimes make you wonder if they’re speaking a completely different language. So, to help you understand all the…

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"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
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"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
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"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
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"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
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"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
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"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
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"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
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"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
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