Can I advertise Botox? Many Dental Practices now offer facial aesthetics as part of their cosmetic treatment range. It’s a booming industry and are great aesthetic treatments to offer alongside cosmetic dentistry. Patients that have just had their teeth whitened…
How To Use Long Tail Keywords To Drive Patient Enquiries
30th November 2018 | Rosie | Marketing, Pay Per Click, Search Engine OptimisationKeywords are one of the aspects of SEO. They are the search terms potential patients use within Google to find your services, and therefore an important consideration when aiming to increase patient enquiries from your online marketing activities. What Are Long…
Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….
5 Ways To Replace Review Extension In Google Ads
30th August 2018 | Rosie | Pay Per Click, UncategorisedBack in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…
Online marketing campaigns rely on well-designed landing pages that contain content that has been crafted to convert. Landing pages can be tailored to present information that is specific to your ad campaign. This is important as other irrelevant information or…
Landing pages are an incredibly important part of your paid advertising on Google. The landing page experience affects your Ad Rank which in turn impacts your cost per click and position. Perhaps most importantly, landing pages directly influence conversions. They…
PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…
Using Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…
Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…
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