Is your PPC campaign not performing well? It might be worth looking at your landing page! An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from…
New privacy laws such as the release of iOS14 and Google announcing that it will phase out third-party cookie tracking by 2023 will make it more difficult to track new customers. Platforms are now measuring performance using first-party customer data…
There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
It’s fair to say that the world is a very different place from just a couple of years ago. The unprecedented changes brought about by the United Kingdom leaving the European Union, by the pandemic and by the current crisis…
PPC, in our view, is one of the most importance channels that can drive traffic to your dental practice’s website. Your ads are immediate visible and, unlike SEO, you can target multiple locations (especially useful for clinics in London). It…
Halloween is the time of year to embrace all things spooky! As a result, I’ve been inspired to put together a list of Pay Per Click (PPC) mistakes that will frighten even the most fearless of Dentists… PPC is a…
Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
The current crisis caused by the COVID-19 outbreak has turned our world upside down. The UK has been in and out of lockdown for almost a year now, which has had a massive impact on our way of life. This…
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