Dentists need every tool at their disposal to convert clicks into loyal patients. While crafting compelling PPC ads is crucial to attract potential patients, it’s your landing page that truly seals the deal. Why Landing Pages Matter for Dentists’ PPC…
In the competitive world of dentistry, attracting new patients is crucial. But with so many marketing options available, it can be tough to decide where to focus your efforts. Two dominant strategies emerge: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)…
One important aspect of a successful Google Ads campaign is Ad Strength. While it’s a valuable metric for assessing ad health, it doesn’t always take centre stage when developing a campaign. However, there’s been a recent surge in discussions surrounding…
Pay-per-click advertising is a powerful tool for dentists, allowing you to target ideal patients and grow your practice. But like any marketing strategy, PPC campaigns can fall victim to the law of diminishing returns. Simply throwing more money at the…
Within digital marketing, the terminology used across the paid Ad space can become very confusing very quickly. Conversations with PPC specialists can sometimes make you wonder if they’re speaking a completely different language. So, to help you understand all the…
The digital marketing landscape is constantly evolving, and keeping up with the latest trends can feel overwhelming. One recent change impacting dentists using Google Ads is the phasing out of third-party cookies. This means traditional methods of tracking conversions might…
In a competitive dental landscape, attracting new patients requires a strategic marketing approach. You spend time and money on marketing, but are you seeing the results you deserve? If your current efforts aren’t delivering a clear return on investment (ROI),…
Autoresponder emails help nurture leads and guide them through the sales funnel. This blog explores strategies for creating effective autoresponder emails tailored specifically for Invisalign pay-per-click (PPC) campaigns, designed to engage potential patients, address their concerns, and ultimately drive conversions….
Determining which ad interaction ultimately influences a user’s decision to complete a contact form or call the practice through your Google Ads campaign can be a complex question. Attribution models provide a framework for understanding this process. In this blog…
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