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Blog Posts On Pay Per Click

Considerations for PPC Campaigns after your Dental Practice Reopens

6th July 2020 | | Pay Per Click

COVID-19 has caused major deviation in almost all dental practice’s marketing plans. What would’ve been planned out over the course of the summer months has had to be overhauled and reconsidered to ensure relevancy in these times. Google Ad campaigns…

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Landing page Checklist

26th June 2020 | | Pay Per Click

During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of  all PPC spending will eventually dry up your new patient…

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Benefiting from Google Ads COVID-19 Credit Scheme

21st May 2020 | | Pay Per Click

Google Ads have announced they are providing small-medium businesses free ad credit to support advertising budgets. Many businesses have been affected during COVID-19 on a financial level but it is important to continue advertising to hit the ground running when…

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Paid Advertisement (Google Ads) During COVID-19

23rd April 2020 | | Marketing, Pay Per Click

During these uncertain times where many daily routines and activities have come to a sudden stop, businesses have had to adapt in ways that were not before considered. As a whole in the UK, most non-essential businesses are closed or…

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Google Ads Introduces Lead Form Extensions

17th February 2020 | | Pay Per Click

Google Ads is a proven platform to bring in high quality traffic and hot leads to your marketing funnel. The platform allows you to target individual keywords that are relevant to your business and promote ads to users searching them….

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Google Updates Desktop Search Results

24th January 2020 | | Pay Per Click, Search Engine Optimisation

You may have noticed a slight difference when searching on Google recently. The organic and paid results have seen a bit of a shakeup, with Google redesigning the appearance of the results to be in line with its mobile search…

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Advertising Botox: Google Ads

21st May 2019 | | Pay Per Click

Can I advertise Botox? Many Dental Practices now offer facial aesthetics as part of their cosmetic treatment range. It’s a booming industry and are great aesthetic treatments to offer alongside cosmetic dentistry. Patients that have just had their teeth whitened…

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How To Use Long Tail Keywords To Drive Patient Enquiries

30th November 2018 | | Marketing, Pay Per Click, Search Engine Optimisation

Keywords are one of the aspects of SEO. They are the search terms potential patients use within Google to find your services, and therefore an important consideration when aiming to increase patient enquiries from your online marketing activities. What Are Long…

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5 Tips To Improve Quality Score And Ad Rank

20th September 2018 | | Pay Per Click

Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….

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