Autoresponder emails help nurture leads and guide them through the sales funnel. This blog explores strategies for creating effective autoresponder emails tailored specifically for Invisalign pay-per-click (PPC) campaigns, designed to engage potential patients, address their concerns, and ultimately drive conversions….
Data Driven vs Last Click Attribute in Google Ads – What’s the difference?
21 March 2024 | Aniqa Tabassum | Blog, Pay Per ClickDetermining which ad interaction ultimately influences a user’s decision to complete a contact form or call the practice through your Google Ads campaign can be a complex question. Attribution models provide a framework for understanding this process. In this blog…
Increasing your patient base is important for most dental practices so choosing which marketing channels to focus your adverting on is an important decision. More traditional forms of advertising, such as a Yellow Pages listing, are now redundant and TV,…
Guide to A/B Testing on Dental Landing Pages
25 January 2024 | Aniqa Tabassum | Blog, Landing page, Lead Generation, Marketing, Pay Per ClickWhen it comes to PPC, every click, impression, and conversion matters! We understand the significance of crafting landing pages that not only capture attention but also convert leads into loyal patients. In this guide, we’ll delve into the different elements…
How do you get through January? One stage at a time
3 January 2024 | Matt Keech | Marketing, Pay Per Click, Search Engine Optimisation, Social Media, Web designThis month, perhaps more than any other month of the year, can be overwhelming. Now this is partially our own fault. After all, we’ve spent the last week or so of the previous month doing everything possible to avoid work,…
Dental Marketing Trends in 2024
29 December 2023 | Aniqa Tabassum | Blog, Marketing, Pay Per Click, Search Engine Optimisation, Social MediaAs the digital landscape continues to evolve, so does the realm of dental marketing. In 2024, staying ahead means understanding and leveraging the latest trends to ensure your practice remains visible and competitive. Here’s a glimpse into the key trends…
SEO is narrower than ever. How can you still move into your competitors’ areas? Here’s how.
10 November 2023 | Aniqa Tabassum | Blog, Pay Per Click, Search Engine OptimisationSEO is narrower than ever. How can you still move into your competitors’ areas? Here’s how. We were just getting comfortable after Google’s back-to-back core updates since August, when BAM! There’s another announced for November. Each year, Google changes a…
Google Ads Benchmarks 2023 – Key Trends and Insights for Dentists and Dental Services
16 October 2023 | Aniqa Tabassum | Blog, Marketing, Pay Per ClickSearch Ads Benchmarks 2023 Let’s dive in deeper… Average Click-through Rate (%): 5.34% Your Average Click-through Rate (CTR) is calculated by dividing the number of clicks an ad receives by the total number of times it’s shown (impressions). CTR provides…
Marketing Your Dental Practice Open Day….A Guide
19 September 2023 | Marcus Amberton | Blog, Marketing, Pay Per ClickThe dental industry is becoming more competitive to attract private patients, so it’s crucial for dental practices to think creatively and strategically when it comes to marketing their services and treatments. One effective way to attract new patients and promote…
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