Blog Posts From Jonny Ketchen

AI has changed the way businesses create website content. A blog post, treatment page or FAQ can now be produced in minutes rather than hours. For dental practices, this can be useful. But there is a big difference between using…

For years, dental practices and SEO agencies have relied on Google Search Console to monitor impressions, clicks, click-through rates and average rankings. But with Google’s increasing use of AI-powered search, those traditional metrics no longer tell the whole story. Google…

When a dental practice isn’t getting the results it expected from Google Ads, the first instinct is often to blame the campaign itself. Maybe the keywords are wrong, the budget isn’t high enough, or the adverts need rewriting. Whilst these…

Google Ads can be one of the fastest ways for dental practices to generate new patient enquiries. When managed correctly, a well-optimised campaign can deliver a consistent stream of high-quality leads for treatments such as dental implants, Invisalign, composite bonding…

Artificial intelligence has completely changed the way dental practices approach content marketing. Blog posts that once took hours to write can now be produced in minutes using tools like ChatGPT and other AI writing platforms. At first glance, it sounds…

Broad match keywords have become one of the most debated topics in Google Ads. Google continues to push automation, encouraging advertisers to rely on broad match alongside smart bidding to drive performance. On the surface, it sounds appealing. Less manual…

If you’ve been running Google Ads for a dental practice over the past few years, you’ve probably noticed one thing: costs are going up. Cost per click is rising, cost per lead is creeping up, and in many cases, practices…

Performance Max (PMax) has become one of the most talked-about campaign types in Google Ads. And for good reason. It promises more automation, wider reach, and better results using AI. But from a dental marketing perspective, the reality is a…

Educational content has become one of the most powerful tools in dental marketing — not just for improving search engine rankings, but for turning curious website visitors into booked patients. Today’s patients are more informed than ever. Before picking up…