Artificial intelligence has completely changed the way dental practices approach content marketing. Blog posts that once took hours to write can now be produced in minutes using tools like ChatGPT and other AI writing platforms. At first glance, it sounds…
Broad match keywords in 2026: powerful or dangerous for dentists?
17 April 2026 | Jonny Ketchen | Pay Per ClickBroad match keywords have become one of the most debated topics in Google Ads. Google continues to push automation, encouraging advertisers to rely on broad match alongside smart bidding to drive performance. On the surface, it sounds appealing. Less manual…
The real reason dental PPC costs are rising (and how to lower CPA)
19 March 2026 | Jonny Ketchen | Pay Per ClickIf you’ve been running Google Ads for a dental practice over the past few years, you’ve probably noticed one thing: costs are going up. Cost per click is rising, cost per lead is creeping up, and in many cases, practices…
Performance Max for Dentists: Is It Worth It in 2026?
27 February 2026 | Jonny Ketchen | Pay Per ClickPerformance Max (PMax) has become one of the most talked-about campaign types in Google Ads. And for good reason. It promises more automation, wider reach, and better results using AI. But from a dental marketing perspective, the reality is a…
Building Educational Content That Converts Patients (And Boosts Rankings)
26 January 2026 | Jonny Ketchen | Search Engine OptimisationEducational content has become one of the most powerful tools in dental marketing — not just for improving search engine rankings, but for turning curious website visitors into booked patients. Today’s patients are more informed than ever. Before picking up…
How webhooks and Zapier help protect your conversion data in a cookie limited world Digital marketing for dental practices is becoming increasingly data-challenged. Between stricter privacy regulations, browser restrictions and the widespread use of ad blockers, accurately tracking leads from…
How AI Helps Dentists Appear in Google’s “People Also Ask” and Featured Snippets
28 November 2025 | Jonny Ketchen | AIDentists are constantly looking for ways to stand out on Google. While traditional SEO is still essential, the rise of AI-driven search behaviour has changed how visibility works, especially when it comes to People Also Ask (PAA) boxes and featured…
🦷 Zero-Click Searches: What Dentists Need to Know About Google’s New SERP Features
20 October 2025 | Jonny Ketchen | AI, Search Engine OptimisationIn 2025, Google’s search results pages (SERPs) look very different from a few years ago. Between AI-generated summaries, featured snippets, “People also ask” boxes, and Google Business Profiles, many users now find the answers they need without ever clicking a…
Maximising Local SEO: A Dentist’s Guide to 2025
29 September 2025 | Jonny Ketchen | Blog, Search Engine OptimisationWith 78% of local mobile searches resulting in offline visits within 24 hours, it’s imperative for dental professionals to optimise their online presence to attract and retain patients. This guide delves into the most effective local SEO strategies tailored for…
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