If you’ve been told to run your practice website through an AI tool for a quick audit, you’re not alone. It’s become popular advice lately, and on the surface it makes sense. It’s free, it’s fast and it sounds very…
With most of the year behind us, it is a good time to look back at what has actually happened in search so far in 2026. There have been some real shifts, and a few of them matter a lot…
For most dental practices, rankings, traffic and enquiries move together. If you rank well, traffic follows. If traffic holds steady, enquiries usually do too. That relationship underpins most SEO reporting. However, we’ve recently noticed a different pattern across several dental…
Google’s June 2026 spam update: what it means for your dental practice If you keep half an eye on the search world, you might have seen that Google rolled out its June 2026 spam update on 24 June. These announcements…
AI is changing the way people search for information online. Tools like ChatGPT, Perplexity, and Google’s AI Overviews have become part of everyday life, and it’s natural to wonder what that means for your website and your new patient enquiries….
One of the most common questions we hear is simple: how long will it take for my PPC campaign to work? The honest answer is that while campaigns can generate activity quickly, consistent, high-quality performance takes time to build. Paid…
Before we dive into the data, let’s define the shift. We are moving from the era of SEO (Search Engine Optimisation) to GEO (Generative Engine Optimisation). While SEO focuses on ranking your website on a results page like Google, GEO…
If you’ve logged into your Google Ads platform recently and noticed some new conversion actions popping up, you’re not alone. Google has been busy introducing “Google-hosted” conversions that trigger automatically when you have location assets (formerly known as location extensions)…
The way patients interact with Google Ads has fundamentally shifted. Following our Google Ads 2025 Benchmark Report, we have seen a clear move toward AI Mode, generative summaries, and intent-led ad delivery. For dental practices, PPC success in 2026 is…
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