For many dental practices, website traffic is a key performance metric, as it reflects the visibility and reach of the practice online. Still, many people tend to place too much emphasis on short-term traffic changes, especially when numbers unexpectedly rise…
Google is always finding new ways to make searching the web easier. One of their latest updates is Google AI Overviews. How does this impact you? Google’s AI technology analyses billions of web pages to understand their content. It then…
Your patients are the most valuable asset to your business. They’re not just faces in the chair; they’re the foundation of your practice’s success. But how do you measure that value? It goes beyond the revenue from a single appointment….
Google has announced it will begin rolling out its latest spam update this month. Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard…
One important aspect of a successful Google Ads campaign is Ad Strength. While it’s a valuable metric for assessing ad health, it doesn’t always take centre stage when developing a campaign. However, there’s been a recent surge in discussions surrounding…
In a competitive dental landscape, attracting new patients requires a strategic marketing approach. You spend time and money on marketing, but are you seeing the results you deserve? If your current efforts aren’t delivering a clear return on investment (ROI),…
Determining which ad interaction ultimately influences a user’s decision to complete a contact form or call the practice through your Google Ads campaign can be a complex question. Attribution models provide a framework for understanding this process. In this blog…
Ensuring that your dental practice is easily discoverable on Google Maps has become essential. Whether patients are scheduling routine check-ups or have a dental emergency, your visibility in search results has a significant influence on their ability to find and…
When it comes to PPC, every click, impression, and conversion matters! We understand the significance of crafting landing pages that not only capture attention but also convert leads into loyal patients. In this guide, we’ll delve into the different elements…
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