Client: Hurst DentalGoal: Drive leads for an Invisalign Open DayCampaign: Multi-channel campaign using Meta Ads and Google PPC Building on March’s Invisalign Open Day Success After a great response to the October Invisalign Open Day, Hurst Dental teamed up once…
Organic search is undergoing a dramatic transformation, and as user behavior shifts and technology advances, dental practices must continuously refine their online marketing strategies to stay competitive. In this blog, we’ll explore key trends reshaping organic search and provide actionable…
Choosing between SEO and PPC is a common dilemma for dental practices trying to grow their online presence. Many dentists find themselves asking: which strategy provides the best return on investment? Let’s break it down. SEO is often seen as…
The UK dental market is changing. With corporate ownership of practices dropping by 3.3%, and 65% now independently owned, smaller practices are stepping up to focus on personalised patient care. But independence brings its own challenges – how do you…
Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…
Patience is critical for dental practice aiming for sustainable growth in digital marketing. While some may seek quick results, building a solid foundation in SEO requires a long-term, strategic approach. Let’s look at why investing time in SEO is essential…
Client: Hurst Dental Goal: Drive leads for an Invisalign Open Day Campaign: Multi-channel campaign including organic, email, PPC, and Meta Ads The Challenge Hurst Dental was gearing up for a crucial Invisalign Open Day in mid-October. The goal was to…
For many dental practices, website traffic is a key performance metric, as it reflects the visibility and reach of the practice online. Still, many people tend to place too much emphasis on short-term traffic changes, especially when numbers unexpectedly rise…
Google is always finding new ways to make searching the web easier. One of their latest updates is Google AI Overviews. How does this impact you? Google’s AI technology analyses billions of web pages to understand their content. It then…
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