Blog Posts From Aniqa Tabassum

Running effective Google Ads campaigns can be one of the most powerful ways to attract new dental patients – but are your campaigns performing as well as they could be? We’ve analysed PPC data from Q2 across campaigns we manage…

For years dentists have relied on Google – high search rankings, positive reviews and local ads – to bring patients through the door. But the rise of AI is changing how patients search. Instead of typing keywords into Google and…

Digital advertising is becoming increasingly competitive for dental practices, making it vital to stay informed about the latest trends. Google Ads stands out as the top channel for connecting with local patients searching for dental treatments. The 2025 Google Ads…

Client: Hurst DentalGoal: Drive leads for an Invisalign Open DayCampaign: Multi-channel campaign using Meta Ads and Google PPC Building on March’s Invisalign Open Day Success After a great response to the October Invisalign Open Day, Hurst Dental teamed up once…

Organic search is undergoing a dramatic transformation, and as user behavior shifts and technology advances, dental practices must continuously refine their online marketing strategies to stay competitive. In this blog, we’ll explore key trends reshaping organic search and provide actionable…

Choosing between SEO and PPC is a common dilemma for dental practices trying to grow their online presence. Many dentists find themselves asking: which strategy provides the best return on investment? Let’s break it down. SEO is often seen as…

The UK dental market is changing. With corporate ownership of practices dropping by 3.3%, and 65% now independently owned, smaller practices are stepping up to focus on personalised patient care. But independence brings its own challenges – how do you…

Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…

Patience is critical for dental practice aiming for sustainable growth in digital marketing. While some may seek quick results, building a solid foundation in SEO requires a long-term, strategic approach. Let’s look at why investing time in SEO is essential…