Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…
November is a time when we start looking at our plans for the future. What are we going to start doing in 2025 and what improvements can we make. It’s a good time to take stock and see if there’s…
If you’ve ever needed customer support via webchat, you’re probably familiar with the frustrations it can bring. Traditional webchats often lack reliability and consistency. For dentists, delivering accurate information promptly to patients is essential, especially with the rising competition. One…
People expect a seamless and personalised experience when interacting with a business. For dental practices, this means providing convenient and accessible ways for patients to get information and schedule appointments. One effective tool for achieving this is a chatbot. What…
In less competitive markets, most dental websites can achieve strong rankings without relying heavily on backlinks. Instead, focusing on consistent blogging and solid on-page SEO can effectively establish your online presence. However, in highly competitive areas, building backlinks is crucial….
Imagine your dental website as your digital storefront. A welcoming, informative one can attract new patients and keep your practice thriving. But, a cluttered, outdated website can drive potential patients straight to your competitors. Since your website is the heart…
Google Maps is introducing a new experimental feature powered by artificial intelligence. This innovative addition promises to redefine how individuals find and explore businesses, events, and activities nearby. While this feature is poised to impact various industries, its implications for…
Search Engine Optimization (SEO) is a critical aspect of any digital marketing strategy. SEO helps businesses to improve their online visibility and attract more traffic to their websites. With the rapid advancements in Artificial Intelligence (AI), the way we optimise…
We all had to adapt when Covid took over the nation. From additional hygiene precautionary measures to social distancing. One thing that started taking the dental industry by storm, was the implementation of virtual consultations and it looks like they’re…
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