The Future of Video Marketing

9 November 2018 | | Creative Design, Marketing, Technology

Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. Statistics reveal that more than 80% customers buy a product after watching a video put out by the brand or users.

Since digital technology is getting cheaper and more readily available, people are using mobile phones and tablets more to interact with content. Video content is preferred over written content simply because the human brain processes visuals faster than text.

Video marketing has a greater capacity to attract huge traffic and grab users’ attention. With today’s cutting-edge technology it’s easy to keep up with the ever-changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Video marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. By adding video to your site, it can significantly improve your SEO by driving individuals to your landing page and upgrade your conversion rates

Video Marketing Benefits:

1. Conversion and Sales

2. Visitors Spend more time on your pages

3. Videos are attractive

4. Best Return on Investment

Stats:

Video is projected to claim more than 80% of all web traffic by 2019.

Embedding videos in landing pages can increase conversion rates by 80%.

90% of customers report that product videos help them make purchasing decisions.

64% of customers are more likely to buy a product online after watching a video about it.

87% of online marketers are currently using video content in their digital marketing strategies.

A third of all the time people spend online is dedicated to watching videos.

Source: Hubspot

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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