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A conversion rate is the ratio of visitors who convert website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice to book an appointment. Conversions are…

We’ve been advocating reviews for dental practice businesses for some time now with a mixture of enthusiasm when it comes to retrieving them. The problem is that it’s hard to ask people to praise your good work without sounding trite….

Many modern dental practices are considering using social media to help them market their practice, however many feel that whilst they should be on it, they aren’t quite sure how to do it and what the benefits are. Before embarking on…

All marketers understand the effectiveness of social media for increasing positive brand awareness but when it comes to measuring leads and revenue the majority of practices are falling behind. Wouldn’t it be great to know when your social media posts…

The latest online viral craze to hit the world by storm has seen people douse themselves in a bucket of iced water having been nominated to do so within 24 hours by their friends to raise awareness of ALS (Motor…

Courtesy of Daniel Waisberg, an Analytics Advocate at Google, find below his top 10 and, in my opinion, some really cool analytically tools provided by Google Analytics tracking code. The analytic code placed onto your site fundamentally provides you with the…

Google has announced that it is rolling out an updated Local Search Algorithm aiming to provide more relevant and accurate local search results. Google has told us that the new local search algorithm ties deeper into their web search capabilities,…

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Our client analytics show mobile/tablet traffic averages around 40% and it is predicted that it will overtake desktop usage towards the end of 2014. If SEO…

We get asked this question many times here at Dental Design and I thought I’d outline out just why this is not a good idea if you want to remain competitive online through SEO and what we can do instead…