Courtesy of Daniel Waisberg, an Analytics Advocate at Google, find below his top 10 and, in my opinion, some really cool analytically tools provided by Google Analytics tracking code.
The analytic code placed onto your site fundamentally provides you with the most up to date and accurate measuring of your sites performance. Online Marketing is one of the most measurable marketing channels providing you with data in a snapshot or over a period of time.
At Dental Design, we install Google Analytics on your website and use the tools provided to monitor the effect of our Search Engine Optimisation. By also providing you with access to the account, you are able to remain fully informed and visualise whats working and whats not. The transparency this gives to the reporting of our SEO efforts means you are in control of your website by proxy.