Think about the last time you needed to find something quickly. Did you type it into Google, or did you just ask your phone out loud? A growing number of patients are doing the second one. They talk to Siri,…
Why social proof still matters (even if it’s not directly getting you new patients)
27 July 2026 | Hannah Fabrizi | Blog, Content Marketing, Social Media, Uncategorised“I know we should have a social media presence, but I don’t think it’s actually bringing in new patients, so what does it actually do” It’s a statement we hear from numerous clients, and it’s a fair point. But it’s…
From SEO to GEO: Navigating the Unstable World of AI Search Results
26 March 2026 | Aniqa Tabassum | AI, Blog, Content Marketing, Search Engine OptimisationBefore we dive into the data, let’s define the shift. We are moving from the era of SEO (Search Engine Optimisation) to GEO (Generative Engine Optimisation). While SEO focuses on ranking your website on a results page like Google, GEO…
Breathe New Life Into Old Content
18 March 2025 | Lucy Mander | Content Marketing, Search Engine OptimisationWe all know content is crucial in digital marketing, and old content can quickly become outdated. Instead of letting it go to waste, we’ll show you how to refresh it to attract a whole new audience and boost your website’s…
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