For years dentists have relied on Google – high search rankings, positive reviews and local ads – to bring patients through the door. But the rise of AI is changing how patients search. Instead of typing keywords into Google and…
In the fast-moving world of digital marketing, few shifts have been as impactful as Google’s rollout of the Search Generative Experience (SGE). As we settle into 2025, it’s clear that SGE is fundamentally reshaping how people discover and engage with…
Organic search is undergoing a dramatic transformation, and as user behavior shifts and technology advances, dental practices must continuously refine their online marketing strategies to stay competitive. In this blog, we’ll explore key trends reshaping organic search and provide actionable…
We all know content is crucial in digital marketing, and old content can quickly become outdated. Instead of letting it go to waste, we’ll show you how to refresh it to attract a whole new audience and boost your website’s…
Search Engine Optimisation (SEO) is one of the most effective digital marketing strategies for dentists looking to attract more patients. However, unlike paid advertising, SEO is a long-term investment that requires patience, consistency, and ongoing optimisation. Many dental professionals ask,…
Choosing between SEO and PPC is a common dilemma for dental practices trying to grow their online presence. Many dentists find themselves asking: which strategy provides the best return on investment? Let’s break it down. SEO is often seen as…
Within the dental industry, establishing a strong online presence is essential for attracting and retaining patients. We can help in offering a comprehensive suite of services tailored to enhance your practice’s visibility and appeal. Branding Your brand is…
Google’s recent Helpful Content Update has significantly impacted how websites are ranked in search results. The focus has shifted towards content that is genuinely helpful and informative for users, rather than simply aiming to manipulate search engine algorithms. This shift…
The UK dental market is changing. With corporate ownership of practices dropping by 3.3%, and 65% now independently owned, smaller practices are stepping up to focus on personalised patient care. But independence brings its own challenges – how do you…
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