SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
SEO is one of the most complex and misunderstood marketing disciplines. It combines a large number of tools and best practices that evolve consistently, all adjusting to the regular Google updates that are released. Bad habits can be established by…
Optimise Internal Linking
22nd March 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationFor your website to rank, its need links! Links are one of the many ways users and search engines find and understand your content. A poor internal linking structure can have a negative effect on your rankings. In this blog,…
Making reviews work for your practice in 2022
11th March 2022 | Marcus Amberton | Marketing, Search Engine OptimisationOnline reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
New Google Maps Update: Questions and Answers
24th February 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationHave you spotted the new feature that is popping up in Google Maps? A handful of users and SEO experts have noticed the question and answer feature is now appearing within Google Maps interface. The ‘Question and Answer’ feature originally…
How to Optimise Google My Business to get more Patients
26th January 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationWith more than 92% of search engine market share, it’s clear to say that Google is king when it comes to online search traffic. Creating a Google My Business profile is a great way to attract new customers to your…
A Christmas Hangover: Why do rankings drop in December?
14th January 2022 | Matt Keech | Blog, Marketing, Search Engine OptimisationThe holiday season is behind us and we’ve emerged from our comfortable Christmas bubbles to dive headfirst into a chilly and busy January. Traditionally a time of reviewing the successes and failures of the previous year and making resolutions about…
What is an FAQ page and how can it benefit your website?
22nd December 2021 | Marcus Amberton | Marketing, Search Engine OptimisationAn FAQ page, typically for treatments, provides answers to common queries patients may have. It is usually a list of common questions patients ask, with expanded answers on the page. As an FAQ section can provide a large amount of…
Helpful Hints on Writing Good SEO Copy for your Website
29th November 2021 | Alison Woodcock | Blog, Internet, Link Building, Search Engine OptimisationDid you know written content is one of the most important factors that affect search engine results for your website? Not many people think about the written content that appears on their websites, but it is essential that you do….
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