Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…
Digital marketing has revolutionised the way dental practices connect with potential patients. By understanding and leveraging the power of SEO and PPC, you can significantly boost your online visibility and attract more patients to your practice. Understanding SEO and PPC…
For many dental practices, website traffic is a key performance metric, as it reflects the visibility and reach of the practice online. Still, many people tend to place too much emphasis on short-term traffic changes, especially when numbers unexpectedly rise…
It’s well-known that Google is essential for boosting online presence, especially for dentists looking to grow their patient base. This isn’t just a guess—statistics show that online searches play a key role in driving success for dental practices. But, if…
Google is always finding new ways to make searching the web easier. One of their latest updates is Google AI Overviews. How does this impact you? Google’s AI technology analyses billions of web pages to understand their content. It then…
Many of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…
Google has announced it will begin rolling out its latest spam update this month. Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard…
In the competitive world of dentistry, attracting new patients is crucial. But with so many marketing options available, it can be tough to decide where to focus your efforts. Two dominant strategies emerge: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)…
How many treatments does your practice offer? Including cosmetic dentistry, facial aesthetics, hygiene – is it 50? 70? 100? Does your website have a page for complex tooth extractions, or for talon cusps, or supernumerary teeth? Surely the more pages…
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