Boost your rankings and your traffic: Find the perfect keywords for your dental website
When it comes down to SEO, one of the most important steps in order to optimise your site is to target the right keywords and keyword phrases. Increasing the overall traffic to your site is very important, but this traffic must be targeted, otherwise your visits will be high, but your conversions non-existent. Choosing the most effective keywords to connect with your target market can take time and a lot of research, however, the results will be worth it.
Here are 5 tips for helping you choose the right keywords for your site.
1. Think Like A Patient
Identify your target audience and try to put yourself into the shoes of a patient when you create your initial list of keywords. Ask yourself what a patient might search for in Google? What questions have you been asked by your patients when they commence a treatment plan? If you think like a patient and add the keywords and questions to your content, this will improve it’s quality and your rankings.
2. Competitor research
Have a look at who your competitors are and research their websites to see what keywords they are targeting. Take a read through their content and view their meta-tags in order to work out what they are choosing to focus on. Researching your competitors will not only help you see what you could be forgetting but also help towards broadening your list of ideas too.
3 Embrace Long Tail Keywords
Long tail keywords are pretty much a combination of three or more words and phrases. While long tail keywords tend to boast lower search volumes, they do generally attract more traffic which is relevant and will be typically less competitive, and also they are easier to rank as well! A good way to target longer tail keywords is to add an FAQ section to your copy.
4. Keyword Research Tools
You can use a tool like the Google Ads Keyword planner in order to research your potential target keywords. Semrush also offers a powerful keyword research tool which allows you to evaluate your target terms with keyword difficulty and intent analysis. With the use of these tools you can then gather data on keyword volume, trends and competition as well as finding new keywords to target that you won’t have thought of.
5. Keyword Analysis
Once you have chosen your keywords, don’t forget to monitor them and analyse the results. There are often some trending, along with new ones that your competitors may be using. Make sure you don’t forget to utilise your chosen keywords wherever possible! Insert your keywords as part of the page copy and the meta titles and descriptions. But remember, this is 2024, not 2004… don’t keyword stuff! Write for the user, not the search engine.
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