Client: Hurst Dental Goal: Drive leads for an Invisalign Open Day Campaign: Multi-channel campaign including organic, email, PPC, and Meta Ads The Challenge Hurst Dental was gearing up for a crucial Invisalign Open Day in mid-October. The goal was to…
Many of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…
This month, perhaps more than any other month of the year, can be overwhelming. Now this is partially our own fault. After all, we’ve spent the last week or so of the previous month doing everything possible to avoid work,…
As the digital landscape continues to evolve, so does the realm of dental marketing. In 2024, staying ahead means understanding and leveraging the latest trends to ensure your practice remains visible and competitive. Here’s a glimpse into the key trends…
Adding a Lead Form to Instagram Instagram have now added (for most accounts) a new “lead form” action button allowing a new way to generate direct responses from within the app. In order to set up the form, click “Edit…
Social media has become a natural forum for people to share opinions, information and ideas. For dental practices it’s an incredibly cost effective way to engage and communicate relevant messaging with new and existing patients, increase brand awareness and drive…
TikTok! What is it and is it right for you? Though the app had already been around for many years (previously called Musical.ly), the social platform saw a boom in user activity during the 2020 Covid pandemic. With everyone stuck…
There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
Reels are officially available on Facebook! At the end of February, Meta announced they would be officially rolling out Reels to Facebook. With the incredible success on Instagram and the rising popularity of short-form video content, Meta is doubling down…
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