Let’s just skip December shall we? We all know what’s going to happen. The regular patients will come in, the winter whitening will do well and then as we get towards the big day it’ll all go quiet. But that’s…
The UK economy will grow much more slowly than expected in the next two years as inflation takes longer to fall, the government’s forecaster says. Living standards are also not expected to return to pre-pandemic levels until 2027-28 according to…
A lead involves individuals who have expressed interest, whether through website enquiries, social media engagement, or other channels, presenting an avenue for nurturing a potential patient relationship. The Benefits Improved Conversion Rates One of the primary benefits of lead tracking…
Establishing a robust online presence is crucial for dentists aiming to thrive in a competitive market. A well-designed website isn’t just an accessory; it’s a powerful tool to showcase your expertise, connect with patients, and elevate your practice. In this…
It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied the impact customer reviews are on purchasing…
An effective SEO strategy can propel your website to the top of the search engine results, driving organic traffic and, ultimately, conversions. However, in the quest for SEO success, there are common errors that can derail your efforts. We will…
Google’s Updated Again – Here’s How It Affects You ‘Google has released a new update to their search algorithm’ – the phrase that turns the stomach of any digital marketer or business owner worldwide. Every few years, Google rolls out upgrades…
Search Ads Benchmarks 2023 Let’s dive in deeper… Average Click-through Rate (%): 5.34% Your Average Click-through Rate (CTR) is calculated by dividing the number of clicks an ad receives by the total number of times it’s shown (impressions). CTR provides…
Topic Clusters & How To Create Them in 3 Easy Steps. Content is king, right? You’ve heard it before. Bill Gates coined his 1996 essay on the future of the internet ‘Content is King’ He was right. But SEO has…
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