An Invisalign open day is a fantastic opportunity to showcase your practice and attract potential patients. Let’s dive into how you can effectively market this event. Understanding Your Target Audience Before launching your campaign, clearly define your target audience. Demographics:…
Is Your Website Holding Your Practice Down?
23 July 2024 | Hannah Fabrizi | Branding, Internet, Lead Generation, Marketing, Web designOut of all the marketing tools available to Dentists, the one we always want to prioritise is the practice website. However, even when we preach this, we see so many practice websites left to gather dust. Big Mistake! A weak,…
Have you ever visited a website and seen a pop-up message from an “employee” offering assistance? Chances are it was a chatbot rather than a real person. The growing use of chatbots for customer service is part of a larger…
Back to Basics: Why organic SEO will still get you more patients than anything else
19 July 2024 | Matt Keech | Marketing, Search Engine Optimisation, Social MediaMany of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…
Do you know the Lifetime Value of your Dental Patients?
18 July 2024 | Aniqa Tabassum | Blog, MarketingYour patients are the most valuable asset to your business. They’re not just faces in the chair; they’re the foundation of your practice’s success. But how do you measure that value? It goes beyond the revenue from a single appointment….
Dental Implant Marketing: Your Guide To Increasing Dental Implant Patients
17 July 2024 | Rosie Littlejohns | Lead Generation, MarketingThe implant market is booming, but fierce competition has made it harder than ever to build your implant patient base. Dental implant marketing and lead generation requires a strategic approach. We can help! Contact us to discuss your implant marketing…
The Top 5 Components of a High Converting Dental Website
28 June 2024 | Hannah Fabrizi | Blog, Creative Design, Lead Generation, Marketing, Technology, Web designImagine your dental website as your digital storefront. A welcoming, informative one can attract new patients and keep your practice thriving. But, a cluttered, outdated website can drive potential patients straight to your competitors. Since your website is the heart…
Google’s June 2024 Spam Update – How it affects your ranking
27 June 2024 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationGoogle has announced it will begin rolling out its latest spam update this month. Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard…
Reaching patients through the right channels is key to maximising your ROI. Here are some key questions to consider: Who is your ideal patient? (Age, location, online habits) What are your marketing goals? (Increased appointments, attracting new demographics) How are…
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