Blog Posts On Marketing

Online reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…

Here at Dental design, we have recently introduced Calendly! Calendly is a platform that allows you to book in catch-up calls with your account manager for a time that is suitable for you! It is synced with our outlook calendars…

One of the main objectives for the SEO team at Dental Design is to keep up to speed with any Google updates. This ensures we are following Google’s best practices when it comes to search engine optimisation work and that…

Website visitors will often organically gravitate to an ‘About Us’ page very early on in their browsing session of a website. Whilst it is likely that a topic-driven search term (e.g. treatments) has got the visitor to your site, their…

Engagement rates are metrics that track how actively involved with your content your audience is. Here are some top tips about how you can improve your engagement rate: 1. Post frequently on your social media profiles (and at optimal times)…

In a recent study by Search Engine Journal, they suggest over 50% of local business websites receive less than 500 visits per month. It was discovered that with a data pool of over 11,000 websites the average traffic sources were;…

Long tail keywords are search terms with relatively low search volume and competition levels. Long-tail keywords can drive a huge amount of high-converting traffic to your website and dramatically increase revenue for your practice. The length of the keyword isn’t…

For many practices, seasonal campaigns can bring an increase in business. Generating strong enquiries is all about finding and connecting with the right patients on the right channels. So what can your practice do to attract new patients and increase…

The business of marketing has changed rapidly over the last few decades, with many companies no longer relying heavily on print, TV or radio advertising. Companies these days are discovering new ways and perhaps more importantly, more cost-effective ways, of…